Digital Marketing Blog

Latest Articles

Adapting Your Marketing Strategy During Economic Downturns: A Comprehensive Guide for Australian Businesses

In the ever-changing landscape of the Australian economy, businesses face the constant challenge of navigating through economic uncertainties. As we find ourselves in February 2025, with inflation rates still surpassing the Reserve Bank of Australia's target and unemployment on the rise, the need for a robust and adaptable marketing strategy has never been more critical.…

Gracie Jones

February 24, 2025

5 minute Read

Branding

Rebranding in the Digital Age: Successfully Relaunching Online

Gracie Jones

February 22, 2025

5 minute Read

Business

Conducting a Competitor Analysis to Inform Your Strategy: A Comprehensive Guide for Australian Businesses

Gracie Jones

February 21, 2025

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Editor's Picks

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Content Marketing

Storytelling in Digital Marketing: How to Build Emotional Connections

Branding

The Importance of Consistent Branding Across All Digital Channels: A Blueprint for Success in 2025

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Content Marketing

Agile Digital Marketing: Staying Responsive in an Ever-Changing Market

Ready? Lets’s grow your business together.

You're a business owner. You have a problem. You want to grow your business with digital marketing. But, you're not sure who to trust or which digital marketing agency can get you the results you want.

Award-Winning Results
Team of 11+ Experts
10,000+ Page #1 Rankings on Google
Dedicated to SMBs
$175,000,000 in Reported Client
Revenue

Search Engine Optimization

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Why Local SEO Matters: Everything You Should Know To Boost Traffic in 2023

10 minute Read

Search Engine Optimization

Why Local SEO Matters: Everything You Should Know To Boost Traffic in 2023

As the internet evolves, local SEO becomes more and more critical. If you're unfamiliar with local SEO or how to optimize your website for local searches, don't worry - I'm here to help! In this blog post, I'll explain what local SEO is, why local SEO matters, and how you can boost your organic traffic…

Casey Jones

August 17, 2021

4 minute Read

Search Engine Optimization

Why Does SEO Cost So Much?

SEO has become increasingly complex and costly. There are many intricate factors involved in ranking high on search engines in 2021. But what do you get from SEO? The answer is traffic! Your site will generate more traffic and often convert higher if you rank high on search engines. In this article, we'll cover why…

Casey Jones

August 17, 2021

Advertising

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6 minute Read

Advertising, Business

8 Advertising Survey Questions: Connect With Your Beloved Audience

Advertising is an ever-present part of our lives, from catchy jingles to eye-catching billboards. But have you ever wondered what makes a successful advertisement? How do brands know what appeals to their target audience, and what strategies are most effective in capturing their attention? Join us as we explore the world of advertising through a…

Gracie Jones

February 21, 2023

Adobe Target vs. Optimizely: Battle of the A/B Testing Titans

6 minute Read

Advertising, Business, Content Marketing

Adobe Target vs. Optimizely: Battle of the A/B Testing Titans

Adobe Target vs Optimizely: Adobe Target and Optimizely are both digital experience optimization platforms. Adobe Target offers comprehensive testing and personalization solutions, while Optimizely offers A/B testing and personalization features. The choice between them depends on specific business needs and budget.

Gracie Jones

February 17, 2023

Subliminal Messages: The Hidden Controversy

7 minute Read

Advertising

Subliminal Messages: The Hidden Controversy

Subliminal messages have been a topic of debate and fascination for decades. On the one hand, proponents argue that these hidden messages have the power to influence our thoughts and actions in ways we don't even realize. On the other hand, detractors argue that subliminal messages are unethical, manipulative, and potentially harmful. So what are…

Gracie Jones

January 30, 2023

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You’re a business owner. You have a problem. You want to grow your business with digital marketing.
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We've been there, done that - got the T-shirt 💪 We're dedicated to growing businesses for SMB owners like you.

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Social Media Marketing

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6 minute Read

Instagram

What Font Does Instagram Use? Discovering the Typography

When we think about Instagram, we often picture the endless scroll of vibrant photos and engaging videos. But have you ever stopped to consider the font that wraps around these visuals, subtly shaping your experience? As it turns out, Instagram's font choice is not just a random pick from a hat but a carefully curated…

Gracie Jones

January 23, 2024

4 minute Read

Instagram

How to Add music to Instagram notes: A Step-by-Step Guide

In the fast-paced world of social media, Instagram's Notes feature has become a canvas for creativity and expression. But did you know you can now add music to your Instagram Notes, taking your social media storytelling to a new level? Let's dive into the harmonious world of Instagram Notes and uncover the secrets of how…

Gracie Jones

January 23, 2024

5 minute Read

Instagram

How to make a Poll on Instagram Group Chat: A Pretty Simple Guide

Have you ever found yourself in an Instagram group chat, itching to gauge everyone's opinion but unsure how? Well, you're in luck! Today, we'll explore Instagram polls, a nifty tool to make your group chats even more interactive. So, let's find out how to make a poll on Instagram group chat. What are Polls on…

Gracie Jones

January 23, 2024

News & Latest Trends

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What is Quiet Quitting? The Not-So-Silent Rebellion Against Hustle Culture

5 minute Read

Industry News & Trends

What is Quiet Quitting? The Not-So-Silent Rebellion Against Hustle Culture

The whirlwind surrounding "quiet quitting" first stirred in July 2022 when Zaid Khan, a twenty-something engineer, posted a TikTok video of himself talking over a montage of urban scenes. "I recently learned about this term called quiet quitting, where you're not outright quitting your job, but you're quitting the idea of going above and beyond,"…

Gracie Jones

October 18, 2023

Is AI Art Copyrighted? The Battle for Ownership in the Digital Age

3 minute Read

Industry News & Trends

Is AI Art Copyrighted? The Battle for Ownership in the Digital Age

In the ever-evolving world of technology, artificial intelligence (AI) has made significant strides in the creative realm, generating music, art, poems, and even movie scripts. But the question remains: is AI art copyrighted? Let's dive into the complexities of copyright law and AI-generated creations. Is AI Art Copyrighted? Under Australian law, a work can only…

Gracie Jones

October 16, 2023

How to Use Pinterest for Blogging: A Comprehensive Guide for Beginner Bloggers

4 minute Read

Industry News & Trends, Productivity

How to Use Pinterest for Blogging: A Comprehensive Guide for Beginner Bloggers

Ah, Pinterest! The visual wonderland where dreams are made and blog traffic soars. If you're a beginner blogger looking to harness the power of Pinterest to skyrocket your blog's success, you've come to the right place. In this in-depth, we'll explore the ins and outs of using Pinterest for blogging, complete with anecdotes, opinions, and…

Gracie Jones

July 31, 2023

Business

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What is a Share Purchase Agreement? The Ultimate Guide for Buyers and Sellers

6 minute Read

Business

What is a Share Purchase Agreement? The Ultimate Guide for Buyers and Sellers

Have you ever found yourself in a situation where you're about to buy or sell shares in a company but are not quite sure how to formalize the deal? Enter the share purchase agreement (SPA)—the unsung hero of business transactions. It's like the prenup of the corporate world, but instead of deciding who gets the…

Gracie Jones

September 5, 2024

What is SLA? Understanding Service Level Agreements

7 minute Read

Business

What is SLA? Understanding Service Level Agreements

Ever had that moment when your internet goes down, and you're left wondering, "Didn't I pay for better service than this?" Well, my friend, welcome to the SLAs - Service Level Agreements world. They're like the unsung heroes of the business world, quietly working behind the scenes to keep things running smoothly. Or at least,…

Gracie Jones

September 5, 2024

High Ticket Affiliate Marketing: Challenges

13 minute Read

Affiliate Marketing, Business

High Ticket Affiliate Marketing: Challenges

Imagine earning a month’s salary from a single sale. No, this isn’t some get-rich-quick scheme or a fantasy – it’s the reality of high ticket affiliate marketing. If you’ve been slogging away promoting $10 ebooks or $50 gadgets, it’s time to shift your perspective and aim higher. Much higher. An affiliate link is crucial in…

Gracie Jones

August 29, 2024

Finance

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How Much Do I Need to Retire in Australia? For a Care Free Retirement

5 minute Read

Finance

How Much Do I Need to Retire in Australia? For a Care Free Retirement

Hey there, future retirees of Australia! I wondered, "How much do I need to retire, or in simple terms, how much money do I need to tuck away for my golden years?" Well, you're not alone. It's a burning question that keeps many Aussies up at night. But fear not; as we dive into this…

Gracie Jones

December 28, 2023

What is a Financial Supplement Debt? An In-Depth Guide

8 minute Read

Finance

What is a Financial Supplement Debt? An In-Depth Guide

Have you ever wondered about financial aids that go beyond traditional loans? It brings us to financial supplement debt, a unique financial assistance mechanism. Originating in Australia, this scheme has been pivotal for various individuals, from students to entrepreneurs, aiding them in their financial journeys. So, what is a financial supplement debt? Let's find out.…

Gracie Jones

December 22, 2023

What is Debt Financing in Australia? A Comprehensive Guide

4 minute Read

Finance

What is Debt Financing in Australia? A Comprehensive Guide

Debt financing, a concept that might send shivers down the uninitiated spine, is a cornerstone of business growth and expansion in Australia. It's like a tightrope walk where balance is key. So, what is debt financing? What is Debt Financing? In layman's terms, debt financing is like getting a loan - you borrow money and…

Gracie Jones

December 22, 2023

Design & Development

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2 minute Read

Branding

The Impact of Reviews and Ratings on Pet Brand Success

As proud pet owners, we all know how important it is to want the best for our furry friends. Whether it’s choosing the right food, the latest toy, or a comfortable dog kennel, we always strive for quality. But how do we know which pet brands really meet our expectations? That’s where reviews and ratings…

Casey Jones

August 1, 2023

The Annoyingly Elusive Webflow Cache: A Love-Hate Relationship

6 minute Read

Web Design & Development

The Annoyingly Elusive Webflow Cache: A Love-Hate Relationship

So, you're neck-deep in the blissful waters of Webflow, the popular web development tool that's a must-have for any self-respecting web designer. The problem? Webflow cache, that frustratingly elusive beast, is giving you a tough time. But hey, this is the digital wild west, and as cowboy coders, we're ready to tame this beast, aren't…

Gracie Jones

May 16, 2023

The Great Dilemma: UX Design or Digital Marketing?

5 minute Read

Content Marketing, Web Design & Development

The Great Dilemma: UX Design or Digital Marketing?

Hello there, you sexy, ambitious digital rockstar. You've been searching for the "one" – the perfect career path that lights your fire and butters your bread. You've narrowed it down to two titans: UX Design and Digital Marketing. But how the hell do you choose? UX Design or Digital Marketing? They're both so damn alluring…

Gracie Jones

May 15, 2023

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We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

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Storytelling in Digital Marketing: How to Build Emotional Connections

6 minute Read

Content Marketing

Storytelling in Digital Marketing: How to Build Emotional Connections

In the fast-paced digital landscape of 2025, capturing your audience's attention is more challenging than ever. As consumers are bombarded with countless marketing messages daily, how can your brand cut through the noise and truly resonate? The answer lies in the age-old art of storytelling, reimagined for the digital age. Why Your Brand's Story Matters…

Gracie Jones

February 19, 2025

6 minute Read

Branding

The Importance of Consistent Branding Across All Digital Channels: A Blueprint for Success in 2025

In today's hyper-connected digital landscape, your brand is more than just a logo or a catchy tagline. It's the sum total of every interaction a customer has with your business across all platforms. As we navigate the complex digital ecosystem of 2025, the importance of maintaining a consistent brand identity across all digital channels has…

Gracie Jones

February 19, 2025

Agile Digital Marketing: Staying Responsive in an Ever-Changing Market

5 minute Read

Content Marketing

Agile Digital Marketing: Staying Responsive in an Ever-Changing Market

In today's lightning-fast digital landscape, businesses face a daunting challenge: how to keep pace with rapidly shifting consumer behaviours, technological advancements, and market trends. The solution? Agile digital marketing—a revolutionary approach that's transforming how brands connect with their audiences and drive results. What is Agile Digital Marketing and Why Does it Matter? Agile digital marketing…

Gracie Jones

February 19, 2025

Digital Marketing Blog

Latest Articles

Gracie Jones

Gracie Jones

Gracie Jones

Ready? Let's Grow Your Business Together.

Editor's Picks

Ready? Lets’s grow your business together.

Award-Winning Results

Team of 11+ Experts

10,000+ Page #1 Rankings on Google

Dedicated to SMBs

$175,000,000 in Reported Client Revenue

Search Engine Optimization

Casey Jones

Casey Jones

Advertising

Gracie Jones

Gracie Jones

Gracie Jones

Grow your business, faster than ever.

100,000,000+ Generated

Trusted Globally

98% Retention Rate

Social Media Marketing

Gracie Jones

Gracie Jones

Gracie Jones

News & Latest Trends

Gracie Jones

Gracie Jones

Gracie Jones

Business

Gracie Jones

Gracie Jones

Gracie Jones

Finance

Gracie Jones

Gracie Jones

Gracie Jones

Design & Development

Casey Jones

Gracie Jones

Gracie Jones

Trusted Globally

Client Revenue

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Gracie Jones

Gracie Jones

Gracie Jones

$175,000,000 in Reported Client
Revenue