Digital Marketing News

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Industry News & Trends
Industry News & Trends

Revitalizing B2B Sales: Finish Thompson’s Innovative Approach to Industrial Pump Manufacturing and Digital Market Optimization

Ever since its inception, Finish Thompson, an industrial chemical pumps manufacturer, has been synonymous with fluid handling solutions. Operating in an industry where reliability and trust are paramount, Finish Thompson has held its ground despite the challenging changes. The Changing Facets of B2B Buying With the dawn of digitalization, the last decade saw a significant…

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Industry News & Trends
Industry News & Trends

Unlocking Strategy Over Technology in Account-Based Marketing: A Deep Dive into ABM Dynamics

Embracing the full potential of ABM requires a departure from the common misconception that ABM is mere account-based advertising. Yes, the latter finds a place within the broader framework of ABM, but leveraging ABM's true strength necessitates starting with strategy, not technology. Technology can provide the tools to execute, optimize, and analyze, but strategy delivers…

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Industry News & Trends
Industry News & Trends

Mastering the Art of Business Naming: A Comprehensive Guide to Crafting Profit-Driving Brand Monikers

In today's fiercely competitive marketplace, it's never been more vital to carve out a unique identity - and it all begins with a distinctive business name. The name of your business is more than just a functional tag; it's the spearhead of your brand, a billboard for your company, and the first thing that customers…

A laptop with graphs on it sitting on a couch, strategically guiding businesses to unleash growth potential through conversational analytics.
Industry News & Trends
Industry News & Trends

Unleashing Growth Potential With Conversational Analytics: A Strategic Guide For Businesses

At its core, Conversational Analytics is an advanced social listening tool. It depends heavily on AI and ML to scrutinize the ocean of customer conversations available across various platforms. Combining this with analytics, it gives businesses valuable insights that can drive strategic decisions. The machinery behind Conversational Analytics includes a variety of tools that can…

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Industry News & Trends
Industry News & Trends

Strategies for Balancing Brand and Performance Marketing during Economic Downturns

In light of the current economic instability, businesses worldwide are feeling the force of the financial upheaval. A slight deviation from the status quo is enough to cause a ripple effect in the business landscape. An evident symptom of this has been the rising appeal of performance marketing, perceived by many as a fast track…

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Capitalizing on AI Personality Profiling Tools to Revolutionize B2B Marketing Strategies
3 minute Read

Industry News & Trends

Capitalizing on AI Personality Profiling Tools to Revolutionize B2B Marketing Strategies

AI personality profiling tools are groundbreaking digital solutions that harness machine learning algorithms to analyze multiple data points. These tools work by revealing deep insights into consumer behaviors and preferences - fundamental levers in attracting and captivating potential clients. In the arena of B2B marketing, these profiling tools serve as dynamic and efficient counterparts to…

Casey Jones
Casey Jones
September 22, 2023

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Google AI Uncovers Potential: AI Feedback vs Human Input in Reinforcing Large Language Models
3 minute Read
Industry News & Trends

Google AI Uncovers Potential: AI Feedback vs Human Input in Reinforcing Large Language Models

In recent times, one exciting area of development is the exploration of machine learning techniques concerning large language models (LLMs). The traditional approach, commonly known as Reinforcement Learning from Human Feedback (RLHF), has paved the way forward. However, a groundbreaking study by esteemed AI giant Google AI explores the potential of Reinforcement Learning from AI…

Casey Jones
September 7, 2023
Unlock Your Sales Potential: Comprehensive Digital Marketing Strategies for Black Friday & Cyber Monday
3 minute Read
Industry News & Trends

Unlock Your Sales Potential: Comprehensive Digital Marketing Strategies for Black Friday & Cyber Monday

Between the excitement of great deals and the merriment of the impending holiday season, the last weekend of November — marked by Black Friday and Cyber Monday — is a shop-till-you-drop spectacle for consumers. For online retailers and e-commerce businesses, it's an unrivaled opportunity to bolster sales and finish the fiscal year strong. The phenomenon…

Casey Jones
September 7, 2023
Demystifying Multivariate Time Series Forecasting: Introducing the Revolutionary TSMixer Model
2 minute Read
Industry News & Trends

Demystifying Multivariate Time Series Forecasting: Introducing the Revolutionary TSMixer Model

Understanding Multivariate Time Series Forecasting: Unveiling the Revolutionary TSMixer Model Our world is governed by data, with various sectors— from finance and information technology to healthcare— relying heavily on data analytics. An important segment of this is time series forecasting, enabling predictions about future trends based on historical patterns. Demand forecasting and pandemic spread prediction…

Casey Jones
September 7, 2023
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Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
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HotDoc
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Digital Marketing for OFO outdoor furniture
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ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
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Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
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Google AI Uncovers Potential: AI Feedback vs Human Input in Reinforcing Large Language Models
3 minute Read
Industry News & Trends

Google AI Uncovers Potential: AI Feedback vs Human Input in Reinforcing Large Language Models

In recent times, one exciting area of development is the exploration of machine learning techniques concerning large language models (LLMs). The traditional approach, commonly known as Reinforcement Learning from Human Feedback (RLHF), has paved the way forward. However, a groundbreaking study by esteemed AI giant Google AI explores the potential of Reinforcement Learning from AI…

Casey Jones

September 7, 2023

Unlock Your Sales Potential: Comprehensive Digital Marketing Strategies for Black Friday & Cyber Monday
3 minute Read
Industry News & Trends

Unlock Your Sales Potential: Comprehensive Digital Marketing Strategies for Black Friday & Cyber Monday

Between the excitement of great deals and the merriment of the impending holiday season, the last weekend of November — marked by Black Friday and Cyber Monday — is a shop-till-you-drop spectacle for consumers. For online retailers and e-commerce businesses, it's an unrivaled opportunity to bolster sales and finish the fiscal year strong. The phenomenon…

Casey Jones

September 7, 2023

Demystifying Multivariate Time Series Forecasting: Introducing the Revolutionary TSMixer Model
2 minute Read
Industry News & Trends

Demystifying Multivariate Time Series Forecasting: Introducing the Revolutionary TSMixer Model

Understanding Multivariate Time Series Forecasting: Unveiling the Revolutionary TSMixer Model Our world is governed by data, with various sectors— from finance and information technology to healthcare— relying heavily on data analytics. An important segment of this is time series forecasting, enabling predictions about future trends based on historical patterns. Demand forecasting and pandemic spread prediction…

Casey Jones

September 7, 2023