Converting Visitors to Customers: A Guide to How to Write a Website Copy

Converting Visitors to Customers: A Guide to How to Write a Website Copy

Converting Visitors to Customers: A Guide to How to Write a Website Copy

As Seen On

Did you know that the average website visitor only spends 15 seconds on a website? More time is needed to make an impression and convert them into customers. But don’t worry, mate, you can make those seconds count with excellent website copy.

In this blog post, I will break down the key elements of killer website copy and show you how to write copy that grabs attention and converts visitors into customers. So grab a cuppa and let’s dive in, shall we?

How To Write A Website Copy?
How to write a website copy?

Understanding Your Audience:

You might think you know your audience, but are you speaking their language? Understanding your target audience and their needs are crucial when writing website copy that resonates with them.

Creating buyer personas or detailed profiles of your ideal customers can help you understand what they want and how they think. Use this information to inform the tone and language of your website copy.

For example, your target audience is young professionals. In that case, you’ll want to use a more formal and professional tone in your website copy, compared to if your target audience is teenagers, who may respond better to a more casual and playful tone. 

Additionally, it’s important to consider your target audience’s pain points and problems and how your product or service can solve those problems. By addressing these issues in your website copy, you can create a sense of urgency and clarify how your product or service can benefit them.

Crafting a Strong Headline:

Your headline is the first thing visitors see when they land on your website. It’s crucial to grab their attention and encourage them to stay and read more.

A strong headline should be clear and concise and make a promise to the reader. It should also be SEO-friendly, including keywords that will help your website rank higher in search engine results.

Here are some tips for writing a strong headline:

  • Keep it short and sweet: A headline should be at most 10-12 words.
  • Use action words: Use words like “discover”, “learn”, and “get” to create a sense of urgency.
  • Include a benefit: Tell the reader what they will gain by reading your website copy.
  • Make it unique: Make sure your headline stands out and is not too similar to your competitors.
How To Write A Website Copy
How to write a website copy?

Writing Compelling Body Copy:

Your body copy keeps visitors on your website and convinces them to take action. It needs to be clear, concise and compelling.

To write body copy that converts, make sure to:

  • Speak to your audience: Use language and tone that resonates with your target audience.
  • Be clear and concise: Get to the point and avoid using jargon or complex language.
  • Use storytelling: Use storytelling techniques to make your website copy more engaging and memorable. People are more likely to remember a story than a list of facts.
  • Be persuasive: Use persuasive language and techniques to guide your visitors towards taking action.

To make your body copy easy to read and scannable, use:

  • Headings and subheadings: Break up your body copy into sections and use headings and subheadings to guide the reader.
  • Bullet points and lists: Use bullet points and lists to make your body copy easy to scan and digest.
  • Short paragraphs: Keep your paragraphs short and use white space to break up large blocks of text.

Using Calls to Action:

Calls to action (CTA) are essential for converting website visitors into customers. They tell your visitors what you want them to do next: make a purchase, fill out a form, or sign up for a newsletter.

To write effective CTAs, make sure they are:

  • Clear and specific: Tell the visitors exactly what you want them to do and make it clear.
  • Action-oriented: Use action words and phrases like “buy now” or “register today.”
  • Visually appealing: Use design elements like colour and placement to make your CTAs stand out.

Optimizing for Search Engines:

Want your website to rank higher in search engine results? Optimizing your website copy is key. Search engines like Google use complex algorithms to determine which websites should appear at the top of their search results. Website copy plays a big role in this process.

To optimize your website copy for search engines, make sure to:

  • Include keywords: Use keywords relevant to your business and products in your website copy.
  • Use meta tags: Use meta tags such as title tags and meta descriptions to provide additional information about your website to search engines.
  • Use alt tags: Use alt tags to describe images on your website, as search engines can’t “see ” images, but they can read alt tags.
  • Create high-quality content: Search engines value websites that provide valuable, high-quality content to their users. Make sure your website copy is informative and engaging.

It’s also important to note that keyword stuffing, or cramming as many keywords as possible into your website copy, could be more effective and beneficial to your search engine rankings. Instead, focus on using keywords naturally and providing valuable content to your audience.

A/B Testing and Measuring Results:

Want to know if your website copy is working? Test and measure. A/B testing is creating two versions of a webpage and testing them with different groups of users to see which one performs better.

By A/B testing different versions of your website copy, you can see which headlines, body copy, and calls to action are most effective at converting visitors into customers. It can help you make informed decisions about how to improve your website copy in the future.

Additionally, measuring the success of your website copy using analytics, such as Google Analytics, can provide valuable insights into how users interact with your website and where improvements can be made.

The Bottom Line:

In conclusion, writing website copy that converts is essential for any business looking to succeed online. 

By understanding your audience, crafting a strong headline, writing compelling body copy, using calls to action, optimizing for search engines, and testing and measuring results, you can create website copy that grabs attention and converts visitors into customers. 

Remember, if you have any questions or need help, don’t hesitate to contact us, we would be more than happy to help you out.

Casey Jones Avatar
Casey Jones
1 year ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.