In today's fast-paced digital landscape, businesses that rely on a single marketing channel are missing out on significant opportunities. As we navigate through 2025, the importance of a robust multi-channel marketing strategy has never been more apparent. But how can you develop a strategy that truly resonates with your audience across various platforms? Why Is…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
The wise bard William Shakespeare once asked, "What's in a name?" Now, in the era of social media, the answer is: everything. Take, for instance, the story of my friend Jane. One fateful day, Jane decided to create a Facebook group for her knitting circle, but in the heat of the moment, she accidentally named…
March 24, 2023
When deciding the value of your Twitter account, it's easy to focus on the number of followers as a measure of worth. It makes sense that if more people pay attention to what you say and are engaged with your content, your Twitter presence is more valuable, right? Well, yes – but there's much more…
March 24, 2023
The financial technology (fintech) industry has revolutionized the way people manage and interact with their finances. As fintech companies strive to stand out in a competitive market, social media marketing has emerged as an essential tool to attract new customers and maintain strong relationships with existing ones. This blog post will discuss why fintech social…
March 23, 2023
Opportunity cost is a concept that often goes unnoticed, but it plays a crucial role in entrepreneurs' and businesspeople's decision-making processes. It's the value of the best alternative forgone when choosing between several mutually exclusive alternatives. In other words, it's the hidden price tag attached to every decision. In this article, we'll dive deep into…
August 1, 2023
Did you know that 84% of respondents in a Gartner survey reported that third-party risk "misses" resulted in negative consequences for their organisations? As a professional or business owner, understanding what is third party risk management (TPRM) is crucial for safeguarding your organisation's reputation, finances, and operations. In this comprehensive guide, we'll dive deep into…
July 26, 2023
"What is the difference between a leader and a manager?" This question has puzzled entrepreneurs, managers, businesses, and employees alike. This comprehensive, SEO-optimised article will delve into the nuances that set leaders and managers apart, using anecdotes, opinions, and insights to make the piece more relatable and unique. The Essence of Leadership and Management As…
July 25, 2023
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Let's cut to the chase: you're here because you want to know the oldest jewelry brand. Maybe you're a history buff, a jewelry enthusiast, or someone who likes dropping obscure facts at dinner parties. Whatever your reason, buckle up because we're about to take a wild ride through the glittering annals of jewelry history. Now,…
September 24, 2024
When I was a kid, our family's ancient refrigerator finally gave up the ghost. My parents, armed with a modest budget and high hopes, ventured into the world of appliance shopping. They returned triumphant, having scored a shiny new Frigidaire fridge. Little did I know then that this ubiquitous brand would become a recurring character…
September 24, 2024
Imagine having a tireless, 24/7 sales assistant who never sleeps, complains, and consistently brings in qualified leads. Sounds like a marketer's dream, right? Well, welcome to the world of lead generation bots. These digital dynamos are revolutionizing how businesses attract and nurture potential customers, and if you're not using them yet, you're probably falling behind.…
September 23, 2024
