Digital Marketing News

A revolutionary AI-driven Customer Data Platform with a blue circuit board interface.
Industry News & Trends
Industry News & Trends

Revolutionizing Business Efficiency: AI-Driven Segmentation in Customer Data Platforms

Underlying the importance of AI in Customer Data Platforms is a shift away from the conventional rule-driven approach to a system primarily directed by AI. The benefits? A staggering outperformance of standard segments by up to 42%, driving efficiency, and enhanced results for businesses. Broadly speaking, 'packaged' CDP offerings rest on three pillars, each critically…

Strategic business success with Google review management.
Industry News & Trends
Industry News & Trends

Mastering Google Review Management: A Strategic Tool for Business Success

The online realm is the new battleground where businesses compete to stand out from their rivals. The power to make or break a brand can often be found in the hands of the customers themselves. Customers' judgments, in the form of Google Reviews, significantly influence the decisions of potential buyers. In today's interconnected digital world,…

A robotic discussion on disclosure and Google's approach to content production in a blank room.
Industry News & Trends
Industry News & Trends

Unmasking AI in Content Production: Revealing the Debate on Disclosure and Google’s Quality-First Approach

Section 1: The Rise of AI Labeling AI labeling functions as a 'digital watermark' indicating content generated by an AI. With the burgeoning of AI-authored content, AI labeling takes center stage as a crucial transparency tool in content production. This type of systematic labeling helps keep the balance between human and machine interaction, establishing a…

A book with a phone displaying the word whatsapp on top, showcasing Unlocking Leadership Success.
Industry News & Trends
Industry News & Trends

Unlocking Leadership Success: Key Insights from Prominent Black Entrepreneurs

Unlocking the Path to Leadership Success in Business Understanding the nitty-gritty of your business is step one to getting a firm grip on the reins. Kimberly Bryant, Founder & CEO of Black Girls Code, puts it best- "Know your numbers; they set you free." She emphasizes the importance of having an ironclad understanding of your…

A person holding a cup of coffee next to a sign, emphasizing effective strategies to boost user engagement.
Industry News & Trends
Industry News & Trends

Boosting User Engagement: Effective Strategies to Halt Unintended Closure of Nested Menus

Nested menus, while convenient, can sometimes cause disruptions by inadvertently closing when users interact with them. Addressing this area of user experience can significantly enhance the overall user interface, especially when it comes to menu items within applications. One key strategy to address this issue revolves around a unique feature of the Scalable Vector Graphics…

Latest News

Unlocking Business Growth: A Comprehensive Guide to Calculating and Leveraging Your Market Size
3 minute Read

Industry News & Trends

Unlocking Business Growth: A Comprehensive Guide to Calculating and Leveraging Your Market Size

Demystifying Market Sizing Market sizing essentially deals with estimating the total number of potential customers or the revenue opportunity that a particular product or service can garner in a specific market. This measure of potential growth evaluates the scope for achieving scale in the business and is integral in designing overarching sales and marketing strategies.…

Casey Jones
Casey Jones
September 21, 2023

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us

Ready? Lets’s grow your business together.

You're a business owner. You have a problem. You want to grow your business with digital marketing. But, you're not sure who to trust or which digital marketing agency can get you the results you want.

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client
    Revenue

Contact Us

Industry News & Trends

View All Posts

Revolutionizing Digital Experiences: Unleashing the Power of AI and MarTech in Modern Marketing Strategies
3 minute Read
Industry News & Trends

Revolutionizing Digital Experiences: Unleashing the Power of AI and MarTech in Modern Marketing Strategies

In the rapidly evolving digital landscape, customers' expectations for transfixing and seamless digital experiences have grown exponentially, pushing businesses to invest in smarter technologies. Among these developments, Marketing Technology (MarTech) and Artificial Intelligence (AI) stand at the forefront, reshaping marketing strategies to deliver exceptional customer experiences and drive healthy returns on investment. Rather than being…

Casey Jones
September 6, 2023
Mastering the Art of Marketing Alignment: Tactics to Fuse Strategic Goals with Business Imperatives
3 minute Read
Industry News & Trends

Mastering the Art of Marketing Alignment: Tactics to Fuse Strategic Goals with Business Imperatives

In today's disruptive marketing world, it's vital to ensure that our marketing endeavors match our business prospects, but alas! Many businesses are found chasing unceasing tactic execution rather than focusing on their real outcomes. A central challenge here is the limited focus on the actual 'outcome'—too often, marketers get engrossed by countless stakeholder requests, causing…

Casey Jones
September 5, 2023
READY TO TAKE ACTION?

Grow your business, faster than ever.

You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.

100,000,000+ Generated

We've been there, done that - got the T-shirt 💪 We're dedicated to growing businesses for SMB owners like you.

Trusted Globally

We're helping grow businesses across the globe and reaching users in over 120 countries.

98% Retention Rate

Churn & Burn isn't our thing. Client's stick around, because of one reason. They're happy.
Contact Us

Lifestyle

View All Posts

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Logo for "Better Rehab" with bold white text and abstract shapes on a black background. The phrase "Better For You" appears above the word "Better.
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

All Posts

Revolutionizing Digital Experiences: Unleashing the Power of AI and MarTech in Modern Marketing Strategies
3 minute Read
Industry News & Trends

Revolutionizing Digital Experiences: Unleashing the Power of AI and MarTech in Modern Marketing Strategies

In the rapidly evolving digital landscape, customers' expectations for transfixing and seamless digital experiences have grown exponentially, pushing businesses to invest in smarter technologies. Among these developments, Marketing Technology (MarTech) and Artificial Intelligence (AI) stand at the forefront, reshaping marketing strategies to deliver exceptional customer experiences and drive healthy returns on investment. Rather than being…

Casey Jones

September 6, 2023

Mastering the Art of Marketing Alignment: Tactics to Fuse Strategic Goals with Business Imperatives
3 minute Read
Industry News & Trends

Mastering the Art of Marketing Alignment: Tactics to Fuse Strategic Goals with Business Imperatives

In today's disruptive marketing world, it's vital to ensure that our marketing endeavors match our business prospects, but alas! Many businesses are found chasing unceasing tactic execution rather than focusing on their real outcomes. A central challenge here is the limited focus on the actual 'outcome'—too often, marketers get engrossed by countless stakeholder requests, causing…

Casey Jones

September 5, 2023