Understanding the nitty-gritty of your business is step one to getting a firm grip on the reins. Kimberly Bryant, Founder & CEO of Black Girls Code, puts it best- “Know your numbers; they set you free.” She emphasizes the importance of having an ironclad understanding of your business metrics, whether it be tracking those all-important customer conversion metrics or balancing your company’s revenues and expenses. This knowledge provides an undeniable edge, helping you make shrewd business decisions rooted in hard facts rather than just optimistic projections.
At the heart of good leadership is emotional intelligence. Sherrell Dorsey, the founder of TP Insights, underscores the benefits of heightened emotional intelligence in the business setting. As black business owners often deal with discriminatory experiences, emotional intelligence becomes a pivotal tool in managing responses and maintaining business focus. Emotional intelligence is what sets apart high performers, according to Harvard Business Review, and it goes hand in hand with being empathetic, aware, and understanding as a business leader.
Leading a business can be a stressful endeavor, highlighting the need for self-care as an integral part of any leader’s routine. Take it from Wayne Sutton, the founder of The Icon Project, who is of the firm belief that self-care directly enhances leadership and business management. Self-care, in its various forms, whether mental or physical, can help you stay rejuvenated and focused. Notably, it also aids in improving emotional intelligence, contributing immensely towards molding your responses to challenging scenarios.
Reflecting on the insights laid out herein, it’s evident that understanding business metrics, honing emotional intelligence, and practicing self-care are pivotal stepping stones on the path of successful and sound leadership. Black entrepreneurs should carry these lessons forward on their entrepreneurial journey, and remember that success is not the product of a single brilliant decision, but the result of a series of smart, calculated steps taken consistently over time.
Now, it’s time to take the baton and continue the journey. We encourage our readers to share their unique experiences or tips as black business leaders. It’s through these shared narratives and collective wisdom that we can continue to foster a strong community of perceptible entrepreneurship among black business leaders, refashioning business landscapes and setting new benchmarks of collective triumph.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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