As we move into 2023, marketers must keep an eye on Facebook advertising trends. This year has seen many changes in the marketing world, and Facebook has been at the forefront. Here are some things to watch out for in the coming year.
The past decade has seen an enormous surge in video content, with platforms such as YouTube and Tiktok becoming popular online entertainment sources. With changing technology making it easier to create and access videos anytime, anywhere, it’s no wonder the trend is continuing to grow.
Despite many people initially believing that video would only be a fad, this avenue of content shows no signs of slowing down anytime soon and may indeed be here to stay.
As more people than ever before are discovering the potential behind video content and the value it brings both consumers and businesses alike, its rise to prominence appears only natural – and highly beneficial too!
It is no secret that technology has revolutionised how advertisers target their messaging to consumers worldwide. With the rise of more personalised ads, businesses have even more excellent opportunities to tailor their ads to target audiences.
Companies can now collect data from numerous sources and use this information to create adverts that are better tailored towards the habits and preferences of individuals.
This increased ability of companies to deliver precisely targeted ads has already positively impacted marketing campaigns, leading to better outcomes for both businesses and customers alike.
It is no secret that technology has revolutionised how advertisers target their messaging to consumers worldwide. With the rise of more personalised ads, businesses have even more excellent opportunities to tailor their ads to target audiences.
Companies can now collect data from numerous sources and use this information to create adverts that are better tailored towards the habits and preferences of individuals.
This increased ability of companies to deliver precisely targeted ads has already positively impacted marketing campaigns, leading to better outcomes for both businesses and customers alike.
With the world becoming increasingly digital, it’s essential to ensure that data privacy is taken seriously. Collecting and storing personal information requires responsibility, which is why organisations are increasing their focus on data privacy.
To ensure this data stays protected, strict security measures, such as encryption methods and restricted access to sensitive information, are essential.
This increased emphasis on data privacy helps protect consumers from unwanted exposure to their private information and gives them peace of mind when using products or services.
Increasing transparency around ad spending is a significant move to ensure businesses make responsible investments in advertising and marketing activities.
It also promotes ethical practices by allowing advertisers to measure the efficacy of their campaigns. With greater transparency, advertisers better understand where their budget is spent while remaining accountable for providing accurate and up-to-date reoccurring data.
Additionally, having more apparent metrics allows them to make informed decisions, and shift strategies as needed to best meet their goals.
Ultimately, improved transparency enables businesses to invest wisely and maximise their return on investment for every dollar spent.
Instagram advertising is exploding onto the scene as one of the most effective ways businesses engage with potential customers.
Instagram’s powerful visual platform has revolutionised how brands create lasting relationships with their target audiences. Companies have embraced this innovative new way of engaging people, and more are expected to jump on board in the coming months.
By understanding the elements that make an impressive ad campaign on Instagram, you can repurpose existing content and create distinct campaigns to increase engagement.
With its comprehensive data measurement and wide range of targeting options, Instagram advertising offers endless opportunities for success.
As online marketing continues to evolve, many are turning to ‘dark social’ advertising to engage customers. Dark social advertising involves targeting a given audience through private messaging or small-scale forums rather than larger public platforms such as Facebook and Twitter.
With an estimated 80% of online shares occurring through these “invisible networks,” this type of advertising can be incredibly effective, allowing businesses to reach consumers more personally.
The utility of dark social is also enhanced by its ability to act as both a promotion and communication tool for businesses, making it a powerful marketing tool that should be noticed when looking for new tactics for engaging customers.
The marketing landscape is constantly changing, and what works today may not work tomorrow. As we move into 2023, it’s essential to stay ahead of the curve and anticipate the trends that will shape the future of marketing. These are six predictions for the top Facebook Advertising trends of 2023.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
