Casey Jones, Head of Marketing at CJ&CO Australia

SEO for Pool & Spa Services

WE'VE HELPED 10,000+ KEYWORDS BREAK INTO GOOGLE'S FIRST PAGE

You're a pool & spa business owner and you know that murky leads are just as unwelcome as a dirty pool. You need a clear stream of bookings and a brand that sparkles. We help you to achieve that – think of us as the secret behind customers diving straight into your door.

Call (07) 3184 5443

Dive In For Answers

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Hey Ma! We're In The News!

As Seen On

As seen on news.com.auAs seen on news.com.auAs seen on Herald SunAs seen on the Daily TelegraphAs seen on the Courier MailAs seen on The AdvertiserAs seen on The MercuryAs seen on the Gold Coast BulletinAs seen in The ChronicleAs seen in SEOptimerAs seen in ExpressAs seen in Search Engine LandAs seen in Yahoo NewsAs seen in Microsoft StartAs seen on Digiday magazineAs seen on Aol. NewsAs seen on NasdaqAs seen on Yahoo FinanceAs seen on LifewireAs seen on American ExpressAs seen on The Korea TimesAs seen on USA TodayAs seen on 7 news logoAs seen on 7 news logoAs seen on 7 news logo
Casey Jones, Head of Marketing at CJ&CO Australia

SEO Strategies for Pool & Spa Services

Digital Marketing Strategies Proven to Grow Pool & Spa Businesses

With a team of 15+ seasoned experts, you can rest assured your pool & spa business is in capable hands. Our razor-sharp strategies and relentless drive help you to achieve growth, setting us apart from the rest. Get ready for a surge in success with CJ&CO.

  • Digital Marketing

  • Advertising

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • TikTok

  • Social Media Marketing

  • UGC Social Proof

  • Ecommerce

  • Web Design

  • Web Development

  • Copywriting

  • Content Marketing

  • Google Optimisation

  • SEO

  • Landing Pages

  • Graphic Design

  • Photography

  • Videography

  • Email Marketing

  • Shopify

  • Wordpress

  • Conversion Rate Optimisation

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

babybub

98% Retention Rate

At CJ&CO, letting your pool & spa business drown in poor lead generation, low conversion rates, and lacklustre profits is simply not an option. This is a 'never' scenario.

$175
Million+

Reported Client Revenue

5 Stars

5 Star Rated Agency

$
Millions

In Ad Spend

15+
Experts

And Growing Fast!

10,000+

Keywords Ranked On Page #1 of Google

$ Millions

Generated from Email Marketing

Why us?

  • Kickass Results, No BS

  • A Squad of 15+ Badass Experts

  • 10,000+ Google Page #1 Dominations

  • $175,000,000 Smashed in Client Revenue

You, my friend, are here because you’re ready for a tidal wave of growth in your pool & spa business.

The CJ&CO crew? We’re 15+ battle-hardened pros who’ve navigated the rough digital waters to deliver serious wins.

Our passion? Boosting SMBs like yours—whether you’re in pool maintenance or spa services. We craft bespoke strategies that help your brand make a big splash.

Teaming up with CJ&CO means tapping into the expertise of Casey Jones, a true master at diving deep and emerging with powerful strategies.

No more faceless agencies hiding behind receptionists. We’re all about genuine, direct conversations—keeping you in the loop every step of the way.

Ready to leave mediocrity behind? Let’s connect and see how we can turn your digital presence into a deep pool of opportunity.

Casey Jones, Head of Marketing at CJ&CO Australia

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

It's !

Got a Plan?

Hey there, I’m Casey Jones.

Let’s get real for a moment…

Is your digital presence as refreshing as a crystal-clear pool, or are you stuck in murky SEO waters? Are you missing that steady flow of bookings while competitors make big splashes?

Your current approach might be like a broken pool pump—draining resources and leaving you high and dry. Whether you run a pool maintenance service, spa retreat, or luxury installation, you deserve an SEO strategy that makes waves.

At CJ&CO, we dive deep into your unique business challenges. With 15+ experts, we craft bespoke strategies tailored to your growth goals—no fluff, just clear, honest guidance.

If you’ve tried other agencies that left you swimming in mediocrity, it’s time to connect. Scroll down, hit that contact button, and let’s chat. No pitches. No pressure. Just a candid conversation about what’s possible.

Last updated

Dive into Our Results

SEO is our middle name. At CJ&CO we dive deep into data—scouring Google Search Console, SEMRush, Google Analytics and beyond. Real, transparent results from pool & spa businesses, no BS.
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We don't work with just any business – we partner with those ready to make a real splash.

We don't want hundreds of clients. We work with a select few that we value as much as your cherished pool float.

Claim Your Spot

Free Pool & Spa SEO Evaluation

Only 1 spot remains in

We'll deep dive into your business, analyse your competitors, and let you know if we can help boost your digital presence. Expect sharp insights via video.

Free Marketing Evaluation Form

Terms & Conditions apply. Only available for select businesses.

Growth Hacks

How We Grow Pool & Spa Businesses

So... you're here. As a pool & spa business owner, you're after a strategy that fills your booking log and makes your revenue sparkle. We're talking about genuine growth that leaves competitors in the shallow end.

Casey Jones, Head of Marketing at CJ&CO Australia

Unlock the Wave of Growth with CJ&CO!

Are you tired of watching competitors make big splashes while you linger in the shallow end? It's time to shake up your strategy with CJ&CO! Our team delivers savvy skills, sharp strategies, and a no-nonsense drive to help your pool & spa business stand out.

Wave Goodbye to Mediocrity, and Dive into Success

Bid farewell to slow leads, poor conversion rates, and drab profits. With CJ&CO, tap into a fresh surge of growth for your pool & spa business.

Transform Your Pool & Spa Business with Proven Digital Marketing Strategies

Our team boasts a solid history of success, powering growth for a range of businesses—from local pool services to top-tier spa providers. We thrive on crafting digital strategies that drive bookings and boost your brand's visibility.

Join the Ranks of Successful Pool & Spa Businesses with CJ&CO

With a 98% retention rate and over $175 million in reported client revenue, our track record shows pool & spa businesses are making waves. Join the ranks with CJ&CO—we're agile, results-focused, and ready to help you rise above the rest!

Experience Unmatched Growth with Our Pool & Spa SEO Experts

We offer an all-in-one suite of digital marketing services—from advertising and social media to web design, copywriting, and SEO specifically for pool & spa services. Our dedicated team crafts tailored strategies to overcome your unique challenges.

At CJ&CO, every dollar is put to work, driving results and real growth for your business. Our innovative, no-nonsense approach is built to last, ensuring your investment keeps paying dividends.

Don't settle for lukewarm results. Team up with CJ&CO and step into a future of robust lead generation, higher conversion rates, and a thriving digital presence.

Screenshot of million dollar advertising campaigns on Google Ads for a CJ&CO client

Our mates

We partner with leading businesses
and platforms to deliver results.

We’re proud to be partnered with some of the biggest businesses on planet earth. Especially those who look after our planet. We lease servers directly from Google and are always on the hunt for the best tools, platforms and services for our clients.

Facebook partner
Mailerlite
AWS
Google partner
Klaviyo partner
AWS
Google partner
Shopify partners
Mailerlite
Klaviyo partner
Shopify partners
Facebook Partner
Google partner
Mailerlite
Facebook partner
AWS
Shopify partners
  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us
google
Mark Anthony Valle
January 17, 2025

CJCO has truly exceeded my expectations. From the very first interaction, it was clear that their commitment to excellence shines through in every aspect of their work. They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic, leaving me thoroughly satisfied. I would like to extend my heartfelt gratitude to Casey, Mits, and the entire team for their outstanding efforts. Hats off to all of you!

google
Anneke
January 9, 2025

As an experienced health professional I am a hard sceptic when is comes to quality services. I was pleasantly surprised when Casey and the ever brilliant Mits on his team over delivered on my project with an A+ website design having actively listened to every point I was seeking, providing an efficient, professional and helpful service. This is an A+ grade gem of a business and is highly recommended.

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Elly M
October 29, 2024

Casey, Mits & Team, HATS OFF to the best web developers out there! I could not have asked for a better team to work with, you guys are dedicated to your work and are amazing with your time, consistency effort and love that you pour into what you guys do best! So responsive with communication So Kind and bubbly nature You will know you are in the right hands as soon as you book you appointment with Casey! I am so grateful and thankful for meeting and working with such a great team! THESE GUYS ARE YOUR NUMBER ONE TEAM! THEY ARE GAME ON DONT THINK TWICE! My experience with CJ&Co is far more than 5 Stars DEFINATLY

google
Lexie Collins
September 1, 2024

Casey helped me in designing a logo for my company. He exceeded my expectations. There was a detailed explanation on each part of the design. They are 100% worth the investment. Casey is easy to talk to and very reliable. He told me it can take up to 10 business days for the logo to be made but it took only 2 days! I'm very impressed. I would love for their team to do my website too. Thank you, Casey and the whole team. I'm very grateful for your help.

google
Alec madill
August 23, 2024

Friendly, easy to work with and high quality production of the website. Would recommend.

google
Allan Tomlinson
August 12, 2024

Excellent company to deal with and their web design is incredible. Would use them again and again.

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rajiv gopal
August 12, 2024

Really happy with the website made by the team at CJ&CO! They met our requirements and actioned any feedback promptly and accurately. Casey was very helpful and informative throughout the process. The quality of the website and design is flawless and would highly reccomend CJ&CO for anyone considering website development.

google
Pam Fitzgibbon
July 26, 2024

I am so grateful to Casey and the crew at CJ&CO. I came to them with major issues and Casey helped me to stay positive. This company is 100% the easiest to deal with and their work is outstanding. I would recommend anyone that comes across this company to don't scroll past without making a call! A++++

google
Monica T
July 9, 2024

Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go and I'd highly recommend Casey and his team to anyone looking for assistance with their digital marketing!

google
Storm Parker
April 30, 2024

We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. Thank you Casey! You and your team are second to none! 🙏

google
Ethan Bardo
February 4, 2024
google
Lee Kirkman
February 4, 2024
google
Stephanie Poma
July 7, 2023

Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond. You can trust on him to do the best for your business in the long run. If you want a marketing agency that is truly experienced and REALLY wants to help you grow your business, pick CJ&CO, you won't regret it.

google
Karen Ceccon
May 24, 2023

I engaged CJ&CO to take on marketing my NDIS business recently. Casey and his team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with CJ&CO in the future!

google
Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

google
Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

google
Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

google
Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

google
Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!