Casey Jones, Head of Marketing at CJ&CO Australia

We're experts in marketing for swim schools

Digital Marketing for Swimming Schools

You're a swim school owner and need marketing that makes waves. You likely searched for "Swim School Marketing" and realised you require more enrolees fast. We’re the partner that drives profitable growth—let us turn potential into overflowing lanes.

Call (07) 3184 5443

Answers Below

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Logo for "Better Rehab" with bold white text and abstract shapes on a black background. The phrase "Better For You" appears above the word "Better.
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

Hey Ma! We're In The News!

As Seen On

As seen on news.com.auAs seen on news.com.auAs seen on Herald SunAs seen on the Daily TelegraphAs seen on the Courier MailAs seen on The AdvertiserAs seen on The MercuryAs seen on the Gold Coast BulletinAs seen in The ChronicleAs seen in SEOptimerAs seen in ExpressAs seen in Search Engine LandAs seen in Yahoo NewsAs seen in Microsoft StartAs seen on Digiday magazineAs seen on Aol. NewsAs seen on NasdaqAs seen on Yahoo FinanceAs seen on LifewireAs seen on American ExpressAs seen on The Korea TimesAs seen on USA TodayAs seen on 7 news logoAs seen on 7 news logoAs seen on 7 news logo
Casey Jones, Head of Marketing at CJ&CO Australia

Digital Marketing for Swimming Schools

You're a swim school owner and you need digital marketing that delivers. You probably searched for "Swim School Marketing" and landed here because you know more enrolees lead to success. You need a boost, and we’re here to help—partner with us to fill your lanes with new enrollments.

With a crew of 15+ seasoned experts, you can be confident your swim school is in top form. Our sharp strategies and relentless drive equip you to stand out and fill every lane. Get ready to ride a wave of growth and success with CJ&CO.

  • Digital Marketing

  • Advertising

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • TikTok

  • Social Media Marketing

  • UGC Social Proof

  • Ecommerce

  • Web Design

  • Web Development

  • Copywriting

  • Content Marketing

  • Google Optimisation

  • SEO

  • Landing Pages

  • Graphic Design

  • Photography

  • Videography

  • Email Marketing

  • Shopify

  • Wordpress

  • Conversion Rate Optimisation

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

babybub

98% Retention Rate

At CJ&CO, losing swim school prospects due to lacklustre lead generation or poor sign-up rates is simply not our style. That’s a NEVER scenario.

$175
Million+

Reported Client Revenue

5 Stars

5 Star Rated Agency

$
Millions

In Ad Spend

15+
Experts

And Growing Fast!

10,000+

Keywords Ranked On Page #1 of Google

$ Millions

Generated from Email Marketing

Why Us?

  • Kickass Results, No BS

  • A Squad of 15+ Badass Experts

  • 10,000+ Google Page #1 Dominations

  • $175,000,000 Smashed in Client Revenue

You, my friend, are on a mission to boost your swim school’s growth.

We’re a team of savvy pros with over 70 years of combined experience, and we thrive on pushing boundaries. Our focus is on elevating swim schools through disruptive digital strategies that fill lanes and drive engagement.

When you team up with CJ&CO, you get clear, no-nonsense communication and a commitment to making your school the local champion. Let’s ditch the fluff and dive into real growth.

Casey Jones, Head of Marketing at CJ&CO Australia

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

It's !

Got a game plan?

Hey there, I’m Casey Jones.

Let me ask you something…

Is your swim school making a splash online, or are you paddling in the shallow end while competitors race past? In today’s choppy digital waters, you need a strategy that grabs attention and converts browsers into enrolees.

Maybe your current support flounders when you need a lifebuoy, or your in‐house team is drowning in daily tasks.

You might have tried various tactics, yet something crucial is still missing.

You’re here because you want more than cookie‐cutter solutions—you need a partner who can navigate the turbulent digital currents and fill your lanes.

At CJ&CO our tight-knit crew of 15+ experts dives deep into your unique challenges. Scroll down, hit that shiny button, or give us a call. No pitches. No pressure. Just straight talk about what’s possible.

Last updated

Lead Generation for Swimming Schools

See some of the results we're generating for swimming schools and other dynamic brands. With powerful SEO, targeted ads, and engaging campaigns, we help fill your classes and make waves online.
results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot

We don't work with 'just any swim school'.

We don't seek endless sign-ups. We partner exclusively with select swim schools we value like a cherished tradition.

Claim Your Lane

Free Marketing Evaluation

Only 1 lane remains this

We'll dive deep into your swim school's performance, analyse the competition, and let you know if we're the right fit—all delivered in a video packed with insights.

Free Marketing Evaluation Form

Terms & Conditions apply. Offer available only to select swim schools.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Growth Hacks

How We Grow Swim Schools

So... you're here. You're a swim school owner eager to know how we'll help you fill your classes, make a splash with local parents, and outpace your competition.

Facebook Instagram Advertising Results

Unlock the Power of Growth for Your Swim School with CJ&CO!

Tired of your swim school treading water while competitors race ahead? It’s time to unleash growth with CJ&CO! Our experts bring the skills, strategies, and drive to help your school stand out and attract more enrolees.

Say Goodbye to Treading Water and Hello to Success

Wave goodbye to slow enrolments, low conversion rates, and lacklustre visibility. With CJ&CO, experience a whole new tide of growth and success for your swim school.

Transform Your Swim School with Proven Digital Marketing Strategies

Our team has a robust track record helping businesses grow, and we have a soft spot for swim schools that dare to dream big. We harness proven digital strategies to boost enrolments and build sustainable momentum for your school.

Join the Ranks of Successful Swim Schools with CJ&CO

Our relentless focus has earned us a loyal client base—with high retention and impressive growth metrics. It’s no surprise our clients are industry leaders. Join their ranks with CJ&CO. We might be the new kid on the block, but we’re making waves fast.

Experience Unprecedented Growth for Your Swim School with Our Expert Team

We offer a full suite of digital marketing services, tailored exclusively for swimming schools. From targeted ads and social media buzz to sleek web design and SEO mastery, we help you capture attention and boost enrolments.

At CJ&CO every strategy is crafted to amplify your strengths and set you apart in a competitive market. Ready to make waves in digital marketing?

Screenshot of million dollar advertising campaigns on Google Ads for a CJ&CO client

Our mates

We partner with leading businesses
and platforms to deliver results.

We’re proud to be partnered with some of the biggest businesses on planet earth. Especially those who look after our planet. We lease servers directly from Google and are always on the hunt for the best tools, platforms and services for our clients.

Facebook partner
Mailerlite
AWS
Google partner
Klaviyo partner
AWS
Google partner
Shopify partners
Mailerlite
Klaviyo partner
Shopify partners
Facebook Partner
Google partner
Mailerlite
Facebook partner
AWS
Shopify partners
What We Do

Full Range of Marketing Solutions for Swim Schools

Your swim school is more than a business—it's a force ready to make waves. With a bold digital marketing strategy, you can command the online pool and attract eager new enrolees. Our tailored consulting services leverage cutting-edge tools to refine your digital presence. From targeted ads and SEO to social media and conversion optimisation, we help you make a splash in a competitive market.

Marketing Strategy

Hardcore marketing mavericks crafting strategies that put your swim school ahead of the pack. Our digital consulting harnesses the latest trends and tools to help you attract more enrolees and outpace competitors.

  • Accelerate Your Growth

  • High-Octane Strategies

  • Blueprints for Splash-Worthy Results

  • Multi-Step Planning & Forecasting

Search Advertising

Snag new enrolees on Google, YouTube & Bing with our cutting-edge PPC tactics. Our digital experts utilise the latest tools to keep your school swimming in leads.

  • Results That Make Waves

  • YouTube Ads (Make a Splash)

  • Data-Science Analysis

  • Multi-Step Planning & Forecasting

Social Media Marketing

We've cracked the code for ultimate social media engagement. Transforming accounts into buzzworthy hubs using digital marketing tools, strategies and expertise—ensuring your swim school becomes the local hotspot.

  • Facebook Ads That Make a Splash

  • Instagram Ads that Make Waves

  • TikTok, LinkedIn, Pinterest & beyond

  • Where your future swimmers gather

Ecommerce

Watch your enrolments and merchandise sales surge with our ecommerce marketing for swim schools. Our digital strategists deploy the latest trends to help you make a splash online.

  • Full-Throttle Management

  • Designed to Ruffle Your Rivals (Big Time)

  • WordPress, Wix, Squarespace, Weebly + more

Lead Generation

Generate a steady stream of eager enrolees with our tailored digital marketing strategies for swim schools. Our experts utilise the latest tools and techniques to keep your classes full and your school thriving.

  • Wave-Making Growth

  • Next-Level Integrations & Automations

  • Supercharged Landing Pages

  • Sync with your CRM seamlessly

Conversion Rate Optimisation

CRO is the secret ingredient for campaign success. Our experts help fine-tune your website and landing pages to drive more sign-ups and fill your lanes.

  • Relentless Optimisation

  • Maximise Your Enrolments

  • Data-Fuelled Decisions

  • Spend Less, Make a Splash

Search Engine Optimisation

Be the beacon in local search with our SEO services. Our digital experts harness the latest techniques to elevate your swim school’s visibility and attract eager enrolees.

  • Traffic Tsunami

  • Conversion Bonanza

  • SEO Growth Hacks

  • Harnessing AI

  • Google Safe

Email Marketing

Dive into our proven digital strategies tailored for swimming schools. Our experts harness cutting-edge tools and trends to boost enrolments and make your school the talk of the town.

  • Eye-Popping Designs

  • Boosts Your Enrolments

  • Data-Driven Decisions

  • We Track Real Results

  • Spend Less, Reap More

Copywriting

Captivate your audience with compelling copy that makes your swim school stand out. Our experts craft engaging content designed to resonate with parents and inspire sign-ups. Leverage our creative flair to make every word count.

  • High-Converting Copy

  • Short Form & Long Form

  • Elevate Your Entire Funnel

Web Design

Transform your swim school’s website into a conversion powerhouse with our web design services. Our digital experts create engaging, user-friendly sites that turn curious visitors into committed enrolees.

  • Results-Driven Design

  • Conversion Machines

  • No Cookie-Cutter Themes

Graphic Design

Our graphic design service creates visuals that make your swim school shine. Our experts use the latest trends to craft compelling designs that capture attention and inspire trust.

  • Gorgeous Digital Graphics

  • Pixel-Perfect Print Masterpieces

  • From Brochures to Billboards

  • Modern & Scalable Formats

Business Coaching

Navigate the challenges of running a swim school with guidance from our expert coaches. Our consultants bring deep industry knowledge to help steer your business to new heights.

  • Growth-First Attitude

  • Kickass Goals

  • Epic Results Without the Extra Spin

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us
google
Shallon Duck
November 17, 2025

Working with this web designer was an absolute pleasure. The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result — highly recommend!

google
Hishaam Tayob
October 29, 2025

Communication. The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

google
T S
October 7, 2025

Pure Excellence! I stumbled across CJ&Co after having bad experiences with two developers who promised to deliver my website but fell way short of achieving the vision and quality we wanted. In contrast, CJ&Co were an absolute lifesaver. They understood exactly what our vision and goals were and contributed intelligently to the project. They were very tolerant of my OCD in getting everything perfect and did not fall short of delivering an exceptional piece of work. Right from the very first call, Casey took a genuine interest in learning about the business, asked insightful questions, and added thoughtful ideas that really strengthened the project. Mits, our Customer Success Manager, did a great job as well — always available, proactive, and ensuring everything ran smoothly from start to finish. I highly recommend working with CJ&Co for all your website needs. They not only deliver quality but also make the journey a pleasure.

google
Bradley John
July 27, 2025

CJ&CO did an amazing job creating my website

google
Zac Hames
July 11, 2025

Working with CJ&CO was nothing short of exceptional. From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

google
PALOMA LOCA SI
June 13, 2025

I'm completely impressed with the professionalism and customer services. I feel very confident and satisfied that my web page will have and awesome outcomes. Their staff is not only friendly but also highly skilled

google
GreenHaven
June 5, 2025

Great service, fantastic website design and reliable team.

google
Vision Supply
May 21, 2025

We had an excellent experience working with Casey and Mits. Their expertise, thoughtful recommendations, and keen attention to detail stood out from the start. They took the time to fully understand the scope of our project, and the final outcome met all our expectations — delivered on time, on budget, and to a high standard. Communication was consistently clear, professional, and impressively prompt. We highly recommend their services!

google
Matthew Martin
April 27, 2025

Friendly staff and professional practitioners. Updated and informed along every step, absolute pleasure to work with. top quality result’s, Love it!

google
Katana Angelini
April 8, 2025

Amazing team of web developers made the process of creating my first website easy and made exactly what I wanted and needed

google
Always All-Ways HCS
March 25, 2025

Amazing team with an amazing vision. Executed the website I wanted masterfully! Would definitely recommend them to all small business owners looking to make a statement online

google
Mark Anthony Valle
January 17, 2025

CJCO has truly exceeded my expectations. From the very first interaction, it was clear that their commitment to excellence shines through in every aspect of their work. They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic, leaving me thoroughly satisfied. I would like to extend my heartfelt gratitude to Casey, Mits, and the entire team for their outstanding efforts. Hats off to all of you!

google
Anneke
January 9, 2025

As an experienced health professional I am a hard sceptic when is comes to quality services. I was pleasantly surprised when Casey and the ever brilliant Mits on his team over delivered on my project with an A+ website design having actively listened to every point I was seeking, providing an efficient, professional and helpful service. This is an A+ grade gem of a business and is highly recommended.

google
Elly M
October 29, 2024

Casey, Mits & Team, HATS OFF to the best web developers out there! I could not have asked for a better team to work with, you guys are dedicated to your work and are amazing with your time, consistency effort and love that you pour into what you guys do best! So responsive with communication So Kind and bubbly nature You will know you are in the right hands as soon as you book you appointment with Casey! I am so grateful and thankful for meeting and working with such a great team! THESE GUYS ARE YOUR NUMBER ONE TEAM! THEY ARE GAME ON DONT THINK TWICE! My experience with CJ&Co is far more than 5 Stars DEFINATLY

google
Lexie Collins
September 1, 2024

Casey helped me in designing a logo for my company. He exceeded my expectations. There was a detailed explanation on each part of the design. They are 100% worth the investment. Casey is easy to talk to and very reliable. He told me it can take up to 10 business days for the logo to be made but it took only 2 days! I'm very impressed. I would love for their team to do my website too. Thank you, Casey and the whole team. I'm very grateful for your help.

google
Alec madill
August 23, 2024

Friendly, easy to work with and high quality production of the website. Would recommend.

google
Allan Tomlinson
August 12, 2024

Excellent company to deal with and their web design is incredible. Would use them again and again.

google
rajiv gopal
August 12, 2024

Really happy with the website made by the team at CJ&CO! They met our requirements and actioned any feedback promptly and accurately. Casey was very helpful and informative throughout the process. The quality of the website and design is flawless and would highly reccomend CJ&CO for anyone considering website development.

google
Pam Fitzgibbon
July 26, 2024

I am so grateful to Casey and the crew at CJ&CO. I came to them with major issues and Casey helped me to stay positive. This company is 100% the easiest to deal with and their work is outstanding. I would recommend anyone that comes across this company to don't scroll past without making a call! A++++

google
Monica T
July 9, 2024

Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go and I'd highly recommend Casey and his team to anyone looking for assistance with their digital marketing!

google
Storm Parker
April 30, 2024

We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. Thank you Casey! You and your team are second to none! 🙏

google
Ethan Bardo
February 4, 2024
google
Lee Kirkman
February 4, 2024
google
Stephanie Poma
July 7, 2023

Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond. You can trust on him to do the best for your business in the long run. If you want a marketing agency that is truly experienced and REALLY wants to help you grow your business, pick CJ&CO, you won't regret it.

google
Karen Ceccon
May 24, 2023

I engaged CJ&CO to take on marketing my NDIS business recently. Casey and his team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with CJ&CO in the future!

google
Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

google
Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

google
Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

google
Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

google
Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!