Casey Jones, Head of Marketing at CJ&CO Australia

We're experts in digital marketing for private schools

Digital Marketing for Private Schools

You're a private school leader in search of a marketing edge. You likely searched "Digital Marketing for Private Schools" and landed here because you need more enquiries and greater visibility. Some call us a marketing agency, but you can think of us as the catalyst that helps your school connect with quality families.

Call (07) 3184 5443

Answers Below

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Logo for "Better Rehab" with bold white text and abstract shapes on a black background. The phrase "Better For You" appears above the word "Better.
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

Hey Ma! We're In The News!

As Seen On

As seen on news.com.auAs seen on news.com.auAs seen on Herald SunAs seen on the Daily TelegraphAs seen on the Courier MailAs seen on The AdvertiserAs seen on The MercuryAs seen on the Gold Coast BulletinAs seen in The ChronicleAs seen in SEOptimerAs seen in ExpressAs seen in Search Engine LandAs seen in Yahoo NewsAs seen in Microsoft StartAs seen on Digiday magazineAs seen on Aol. NewsAs seen on NasdaqAs seen on Yahoo FinanceAs seen on LifewireAs seen on American ExpressAs seen on The Korea TimesAs seen on USA TodayAs seen on 7 news logoAs seen on 7 news logoAs seen on 7 news logo
Casey Jones, Head of Marketing at CJ&CO Australia

Digital Marketing for Private Schools

Digital Marketing Strategies Proven To Grow Private Schools

With a team of 15+ seasoned experts, rest assured your private school is in capable hands. Our razor-sharp strategies and relentless drive lay the foundation for growth and enhanced student engagement. Get ready to experience a new level of digital transformation with CJ&CO.

  • Digital Marketing

  • Advertising

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • TikTok

  • Social Media Marketing

  • UGC Social Proof

  • Digital Admissions

  • Web Design

  • Website Development

  • Copywriting

  • Content Marketing

  • Google Optimisation

  • SEO

  • Landing Pages

  • Graphic Design

  • Photography

  • Videography

  • Email Marketing

  • Shopify

  • Wordpress

  • Conversion Rate Optimisation

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

babybub

98% Retention Rate

At CJ&CO, losing prospective families due to sluggish digital strategies is unheard of. We prioritise proactive, consistent communication—ensuring your private school never falls behind.

$175
Million+

Reported Client Revenue

5 Stars

5 Star Rated Agency

$
Millions

In Ad Spend

15+
Experts

And Growing Fast!

10,000+

Keywords Ranked On Page #1 of Google

$ Millions

Generated from Email Marketing

Why us?

  • Kickass Results, No BS

  • A Squad of 15+ Badass Experts

  • 10,000+ Google Page #1 Dominations

  • $175,000,000 Smashed in Client Revenue

You, my friend, are on a mission to amplify your private school’s digital presence. We’re a band of battle-tested pros with decades of combined experience, dedicated to transforming your school into a beacon for quality enrolments.

Our passion? Elevating your institution with bold, bespoke digital strategies that do more than just talk the talk—they walk the walk. When you partner with CJ&CO, you’re not dealing with a faceless agency; you’re teaming up with Casey Jones and his crew for straight talk, real communication, and innovative tactics every step of the way.

If you’re ready to challenge the status quo and revamp your school’s marketing approach, let’s have a candid chat about what’s possible.

Casey Jones, Head of Marketing at CJ&CO Australia

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

It's !

Does your school have a plan?

Hey there, I’m Casey Jones.

Let me ask you something… Is your school’s digital marketing really capturing the attention of modern families? Are enquiries trickling in, or do you see your competitors’ banners dominating the online space?

The landscape for private education is fiercely competitive. Rising operational costs and ever-evolving digital trends mean your current methods might be falling short.

Maybe your current agency’s strategies are as stale as last year’s curriculum, or perhaps your in‐house team could use a specialist boost.

Either way, you know something needs to change.

You might’ve tried various tactics—multiple agencies, new tools, even that over-hyped AI gimmick—but the puzzle still isn’t complete.

You’re here because you need more than a cookie-cutter approach. You need a partner who truly understands the nuances of the private school market, who can blend strategic insight with a bit of irreverent flair.

At CJ&CO, our team of 15+ experts starts by diving deep into your school’s unique context: your reputation, competitive edge, and ambitions for enrolment growth.

Whether we become your full-scale marketing department or a critical extension of your internal team, expect straight talk, innovative strategies, and undivided attention.

If you’re ready for an honest conversation about what’s possible—without the fluff or endless wait—then scroll on and get in touch.

Last updated

Admissions Lead Generation

See how we've transformed the digital landscape for private schools. From boosting online visibility to igniting quality enquiries with targeted SEO, Google Ads, social media, email and more, our approach is built for educational success.
results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot results screenshot

We don't work with just any school.

We're selective—partnering only with private schools that share our relentless drive for breakthrough growth.

Claim Your Spot

Free Marketing Evaluation

Only 1 spot remains this

We'll deep dive into your school’s profile and competitors, then reveal whether our tailored strategies can boost your enrolments—all delivered via a personalised video briefing.

Free Marketing Evaluation Form

Terms & Conditions apply. Only available for selected private schools.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Growth Hacks

How We Grow Private Schools

So... you’re here. As a private school leader, you know that effective digital marketing is the secret ingredient for attracting quality families and filling your classrooms. It’s time for a refresh—ditch the outdated tactics and explore what a truly tailored strategy can do for your school.

Facebook Instagram Advertising Results

Unlock the Power of Digital Marketing for Private Schools with CJ&CO!

Are you tired of seeing enrolments stagnate while rival schools grab the spotlight? It’s time to harness the power of digital marketing for private schools with CJ&CO. Our team brings bold strategies and innovative techniques to help your institution break through the noise.

Say Goodbye to Average Enrolments and Hello to Growth

Say goodbye to sluggish enquiries, low conversion rates, and mediocre student numbers. With CJ&CO, explore a whole new level of digital marketing that fuels lasting growth for your private school.

Transform Your Private School with Proven Digital Marketing Strategies

Our team boasts a proven track record across diverse industries, and we’re just as passionate about elevating private schools. Leveraging innovative digital marketing strategies, we help transform your school’s online presence and drive sustainable enrolment growth.

Join the Ranks of Successful Private Schools with CJ&CO

With a stellar track record and a commitment to personalised service, our partner schools consistently achieve remarkable growth and enhanced reputation. Join the successful few who trust CJ&CO to champion their digital future.

Experience Unprecedented Growth in School Enrolments with Our Expert Team

We deliver a comprehensive suite of digital marketing solutions, specially designed for private schools. From strategic online advertising and social media engagement to bespoke website design, SEO and persuasive copywriting, our team helps you to craft marketing initiatives that resonate with discerning families and elevate your school’s reputation.

At CJ&CO every dollar you invest is targeted to support your growth goals. We employ innovative, tactical strategies so your school’s digital presence not only shines but actively attracts quality enquiries. It’s time to reimagine your school’s online impact—step into a future of heightened visibility and enriched enrolments.

Screenshot of million dollar advertising campaigns on Google Ads for a CJ&CO client

Our mates

We partner with leading businesses
and platforms to deliver results.

We’re proud to be partnered with some of the biggest businesses on planet earth. Especially those who look after our planet. We lease servers directly from Google and are always on the hunt for the best tools, platforms and services for our clients.

Facebook partner
Mailerlite
AWS
Google partner
Klaviyo partner
AWS
Google partner
Shopify partners
Mailerlite
Klaviyo partner
Shopify partners
Facebook Partner
Google partner
Mailerlite
Facebook partner
AWS
Shopify partners
What We Do

Complete Digital Marketing for Private Schools

Your school's reputation is its strongest asset, attracting the families that matter. A commanding digital presence is crucial in today’s competitive education market. We help you design and execute a tailored online strategy—using the latest tools and trends—to elevate your school's image, engage prospective families, and drive quality enquiries.

School Marketing Strategy

Our marketing maestros craft bold strategies that propel private schools into the spotlight. We combine cutting-edge trends with targeted tactics to ensure your institution stands apart from the competition.

  • Accelerate Your School’s Growth

  • High-Octane School Strategies

  • Blueprints for Bold Enrolment Results

  • Multi-Step Planning & Forecasting

Search Advertising

Attract prospective families on Google, YouTube & Bing using our cutting-edge PPC tactics. Our digital marketing experts tailor every approach to help your private school shine.

  • School Sector-Crushing Results

  • YouTube Ads (Elite-Level)

  • Data-Science Analysis

  • Multi-Step Planning & Forecasting

Social Media Marketing

We’ve cracked the secret to social media success for private schools. Our targeted campaigns transform modest engagement into magnetic online communities that attract quality enquiries.

  • Facebook Ads That Rule

  • Instagram Ads that Rock

  • TikTok, LinkedIn, Pinterest & beyond

  • Where prospective families hang out

Digital Admissions

Watch your enquiry rates soar with our digital admissions strategies. We harness modern tools and tailored insights to help private schools connect with families in a meaningful way.

  • Full-Throttle Management

  • Strategies Designed to Ruffle Your Rivals (No Bull)

  • WordPress, Wix, Joomla, Custom CMS + more

Admissions Leads

Generate a steady stream of quality enquiries with our digital marketing strategies tailored for private schools. Our experts leverage modern techniques to ensure your institution captures the attention it deserves.

  • School Sector Crushing Results

  • Next-Level Integrations & Automations

  • Supercharged Admissions Pages

  • Sync with your CRM seamlessly

Conversion Rate Optimisation

Conversion Rate Optimisation is the secret sauce for turning enquiries into enrolments. Our experts fine-tune your website and admissions pages to drive meaningful results.

  • Relentless Optimisation

  • Maximise Your Returns

  • Data-Fueled Decisions

  • Spend Less, Score More

Search Engine Optimisation

Be the beacon for prospective families in Google search results with our SEO services. We leverage cutting-edge techniques to boost your school's online visibility.

  • Enrolment Traffic Explosion

  • Enrolment Conversion Bonanza

  • SEO Growth Hacks

  • Harnessing AI

  • Google Safe

Email Marketing

Discover effective email campaigns that nurture prospective families and boost engagement. Our digital marketing experts use the latest strategies to deliver tailored results for your school.

  • Eye-Popping School Designs

  • Boosts Your Enrolment Returns

  • Data-Driven Decisions

  • We Track Real Results

  • Spend Less, Reap More

Copywriting

Captivate prospective families with compelling, genuine copy. Our digital marketing consultants craft messaging that tells your school’s unique story while driving action.

  • High Converting Copy

  • Short Form & Long Form

  • Elevate Your Entire Funnel

Web Design

Transform your school's website into an engaging, conversion powerhouse with our web design expertise. We craft digital experiences that capture interest and drive quality enquiries.

  • Results-Driven Marketing

  • Conversion Machines

  • No Cookie-Cutter Themes

Graphic Design

Graphic design that elevates your school’s image. Our experts combine striking visuals with modern trends to produce compelling graphics that resonate with families.

  • Gorgeous Digital Graphics

  • Pixel-Perfect Print Masterpieces

  • From Brochures to Banners

  • Modern & Scalable Formats

School Coaching

Navigate enrolment challenges with guidance from our expert coaches. Our digital marketing consultants bring deep industry insight to help your private school flourish.

  • Growth-First Attitude

  • Kickass Goals

  • Epic Results Without Extra Fuss

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us
google
Shallon Duck
November 17, 2025

Working with this web designer was an absolute pleasure. The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result — highly recommend!

google
Hishaam Tayob
October 29, 2025

Communication. The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

google
T S
October 7, 2025

Pure Excellence! I stumbled across CJ&Co after having bad experiences with two developers who promised to deliver my website but fell way short of achieving the vision and quality we wanted. In contrast, CJ&Co were an absolute lifesaver. They understood exactly what our vision and goals were and contributed intelligently to the project. They were very tolerant of my OCD in getting everything perfect and did not fall short of delivering an exceptional piece of work. Right from the very first call, Casey took a genuine interest in learning about the business, asked insightful questions, and added thoughtful ideas that really strengthened the project. Mits, our Customer Success Manager, did a great job as well — always available, proactive, and ensuring everything ran smoothly from start to finish. I highly recommend working with CJ&Co for all your website needs. They not only deliver quality but also make the journey a pleasure.

google
Bradley John
July 27, 2025

CJ&CO did an amazing job creating my website

google
Zac Hames
July 11, 2025

Working with CJ&CO was nothing short of exceptional. From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

google
PALOMA LOCA SI
June 13, 2025

I'm completely impressed with the professionalism and customer services. I feel very confident and satisfied that my web page will have and awesome outcomes. Their staff is not only friendly but also highly skilled

google
GreenHaven
June 5, 2025

Great service, fantastic website design and reliable team.

google
Vision Supply
May 21, 2025

We had an excellent experience working with Casey and Mits. Their expertise, thoughtful recommendations, and keen attention to detail stood out from the start. They took the time to fully understand the scope of our project, and the final outcome met all our expectations — delivered on time, on budget, and to a high standard. Communication was consistently clear, professional, and impressively prompt. We highly recommend their services!

google
Matthew Martin
April 27, 2025

Friendly staff and professional practitioners. Updated and informed along every step, absolute pleasure to work with. top quality result’s, Love it!

google
Katana Angelini
April 8, 2025

Amazing team of web developers made the process of creating my first website easy and made exactly what I wanted and needed

google
Always All-Ways HCS
March 25, 2025

Amazing team with an amazing vision. Executed the website I wanted masterfully! Would definitely recommend them to all small business owners looking to make a statement online

google
Mark Anthony Valle
January 17, 2025

CJCO has truly exceeded my expectations. From the very first interaction, it was clear that their commitment to excellence shines through in every aspect of their work. They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic, leaving me thoroughly satisfied. I would like to extend my heartfelt gratitude to Casey, Mits, and the entire team for their outstanding efforts. Hats off to all of you!

google
Anneke
January 9, 2025

As an experienced health professional I am a hard sceptic when is comes to quality services. I was pleasantly surprised when Casey and the ever brilliant Mits on his team over delivered on my project with an A+ website design having actively listened to every point I was seeking, providing an efficient, professional and helpful service. This is an A+ grade gem of a business and is highly recommended.

google
Elly M
October 29, 2024

Casey, Mits & Team, HATS OFF to the best web developers out there! I could not have asked for a better team to work with, you guys are dedicated to your work and are amazing with your time, consistency effort and love that you pour into what you guys do best! So responsive with communication So Kind and bubbly nature You will know you are in the right hands as soon as you book you appointment with Casey! I am so grateful and thankful for meeting and working with such a great team! THESE GUYS ARE YOUR NUMBER ONE TEAM! THEY ARE GAME ON DONT THINK TWICE! My experience with CJ&Co is far more than 5 Stars DEFINATLY

google
Lexie Collins
September 1, 2024

Casey helped me in designing a logo for my company. He exceeded my expectations. There was a detailed explanation on each part of the design. They are 100% worth the investment. Casey is easy to talk to and very reliable. He told me it can take up to 10 business days for the logo to be made but it took only 2 days! I'm very impressed. I would love for their team to do my website too. Thank you, Casey and the whole team. I'm very grateful for your help.

google
Alec madill
August 23, 2024

Friendly, easy to work with and high quality production of the website. Would recommend.

google
Allan Tomlinson
August 12, 2024

Excellent company to deal with and their web design is incredible. Would use them again and again.

google
rajiv gopal
August 12, 2024

Really happy with the website made by the team at CJ&CO! They met our requirements and actioned any feedback promptly and accurately. Casey was very helpful and informative throughout the process. The quality of the website and design is flawless and would highly reccomend CJ&CO for anyone considering website development.

google
Pam Fitzgibbon
July 26, 2024

I am so grateful to Casey and the crew at CJ&CO. I came to them with major issues and Casey helped me to stay positive. This company is 100% the easiest to deal with and their work is outstanding. I would recommend anyone that comes across this company to don't scroll past without making a call! A++++

google
Monica T
July 9, 2024

Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go and I'd highly recommend Casey and his team to anyone looking for assistance with their digital marketing!

google
Storm Parker
April 30, 2024

We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. Thank you Casey! You and your team are second to none! 🙏

google
Ethan Bardo
February 4, 2024
google
Lee Kirkman
February 4, 2024
google
Stephanie Poma
July 7, 2023

Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond. You can trust on him to do the best for your business in the long run. If you want a marketing agency that is truly experienced and REALLY wants to help you grow your business, pick CJ&CO, you won't regret it.

google
Karen Ceccon
May 24, 2023

I engaged CJ&CO to take on marketing my NDIS business recently. Casey and his team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with CJ&CO in the future!

google
Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

google
Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

google
Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

google
Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

google
Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!