Casey Jones, Head of Marketing at CJ&CO Australia

We're experts in marketing for pool & spa services

Digital Marketing for Pool & Spa Services

You're a pool or spa specialist looking for a marketing edge. You probably searched for "Pool and Spa Marketing" online. You need more high-quality bookings, and that’s exactly what we deliver. Some call us a marketing agency; you can simply call us the partner that keeps your calendar full.

Call (07) 3184 5443

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I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

Hey Ma! We're In The News!

As Seen On

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Casey Jones, Head of Marketing at CJ&CO Australia

Digital Marketing for Pool & Spa Services

Digital Marketing Strategies Proven to Grow Pool & Spa Businesses

With a team of over 15 seasoned experts, you can rest assured your pool and spa brand is in great hands. Our razor-sharp strategies and relentless drive help you command the digital space and attract quality clients.

  • Digital Marketing

  • Advertising

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • TikTok

  • Social Media Marketing

  • UGC Social Proof

  • Ecommerce

  • Web Design

  • Web Development

  • Copywriting

  • Content Marketing

  • Google Optimisation

  • SEO

  • Landing Pages

  • Graphic Design

  • Photography

  • Videography

  • Email Marketing

  • Shopify

  • Wordpress

  • Conversion Rate Optimisation

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

babybub

98% Retention Rate

At CJ&CO, we ensure pool and spa businesses don’t drift with slow enquiries or tepid campaigns. Underperformance? That’s not our scene.

$175
Million+

Reported Client Revenue

5 Stars

5 Star Rated Agency

$
Millions

In Ad Spend

15+
Experts

And Growing Fast!

10,000+

Keywords Ranked On Page #1 of Google

$ Millions

Generated from Email Marketing

Why us?

  • Kickass Results, No BS

  • A Squad of 15+ Badass Experts

  • 10,000+ Google Page #1 Dominations

  • $175,000,000 Smashed in Client Revenue

You’re on a mission to amplify your pool and spa business’s online presence.

At CJ&CO, we’re a crew of battle-tested digital marketers with a passion for turning challenges into growth opportunities.

We thrive on crafting bespoke strategies that make your brand the go-to choice for pool care and spa indulgence.

When you join forces with CJ&CO, you’re not just getting a service – you’re gaining a partner who speaks your language and is dedicated to your success.

Let’s dive in and reshape your digital future, one bold strategy at a time.

Casey Jones, Head of Marketing at CJ&CO Australia

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

It's !

Ready to make a splash?

Hey there, I’m Casey Jones.

Let me ask you something: Is your pool or spa marketing truly making waves? Are you confident that every potential client searching for refreshing pool treatments or rejuvenating spa experiences finds you first?

Maybe you’re watching competitors take the plunge while your growth remains adrift.

The market is as fluid as water, with seasonal shifts, rising ad costs, and ever-changing digital trends.

If you’re nodding, you’re not alone.

Whether you run a boutique spa, a pool maintenance service, or an expansive leisure destination, you face unique challenges.

Perhaps your current strategy feels more like a kiddie pool than an Olympic-size dive.

You might have tried multiple agencies or expanded your team, yet something still isn’t clicking.

You’re here because you need more than cookie-cutter solutions – you need a partner who understands your industry, protects your market share, and aligns digital strategies with your business vision.

That’s exactly how we roll at CJ&CO.

Our team of over fifteen experts brings both strategic insight and hands-on expertise.

For some, we serve as an entire marketing department. For others, we’re the strategic ally that elevates internal teams. And for large enterprises, we’re the specialists filling crucial gaps.

We don’t offer quick fixes; we craft sustainable strategies for lasting growth.

Ready for a straight talk? Scroll down and hit that contact button. I’ll tell you honestly if we’re the right fit – no pitches, no pressure, just real talk.

Your next move awaits.

Last updated

Lead-Generation for Pool & Spa Services

See the results we’re driving for pool and spa businesses. Explosive SEO growth, top-tier leads from Google Ads, Meta, TikTok, email marketing, and more.
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We're selective about our partnerships.

We don’t chase every pool or spa business – we work with a select few we genuinely care about.

Claim Your Spot

Free In-Depth Marketing Evaluation

Only 1 spot remains in

We’ll dive deep into your pool and spa business, analyse your competitive waters, and show you if our approach can boost your performance. Expect candid insights via video.

Free Marketing Evaluation Form

Terms & Conditions apply. Only available for selected businesses.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Growth Hacks

How We Grow Pool & Spa Businesses

So… you're here. As a pool or spa business owner, you’re seeking strategies that dive deep into digital success and overflow your schedule with quality appointments.

Facebook Instagram Advertising Results

Unlock the Power of Digital Growth for Pools & Spas with CJ&CO!

Tired of watching your pool and spa competitors steal the limelight while you barely make a ripple? It’s time to ignite growth. Our team is armed with savvy strategies and digital expertise to elevate your brand and attract the customers you deserve.

Say Goodbye to Mediocrity and Dive Into Success

Wave goodbye to sluggish leads and let low conversions be a thing of the past. With CJ&CO, your pool and spa business can experience a tidal wave of growth and success.

Transform Your Pool & Spa Business with Proven Digital Marketing Strategies

Our team has a proven track record of elevating brands across sectors. We thrive on transforming pool and spa services with digital marketing strategies that boost visibility and drive growth.

Join the Ranks of Pool & Spa Trailblazers with CJ&CO

Boasting a stellar retention rate and millions in reported client revenue, our pool and spa partners are making waves in the industry. Partner with CJ&CO and let our proven strategies propel you past the competition.

Experience Unbridled Growth with Our Pool & Spa Marketing Experts

We deliver a full suite of digital marketing services—from strategic advertising and vibrant social media campaigns to sleek web design, persuasive copywriting, and robust SEO. Our team is dedicated to helping pool and spa businesses overcome challenges and ride the wave of growth.

At CJ&CO, every dollar you invest is geared towards driving real results. Our innovative, finely-tuned strategies work tirelessly to boost visibility, convert leads, and maintain competitiveness.

Don’t settle for the status quo—partner with CJ&CO and transform your digital presence into a powerhouse of growth.

Screenshot of million dollar advertising campaigns on Google Ads for a CJ&CO client

Our mates

We partner with leading businesses
and platforms to deliver results.

We’re proud to be partnered with some of the biggest businesses on planet earth. Especially those who look after our planet. We lease servers directly from Google and are always on the hunt for the best tools, platforms and services for our clients.

Facebook partner
Mailerlite
AWS
Google partner
Klaviyo partner
AWS
Google partner
Shopify partners
Mailerlite
Klaviyo partner
Shopify partners
Facebook Partner
Google partner
Mailerlite
Facebook partner
AWS
Shopify partners
What We Do

Full Suite of Pool & Spa Marketing Solutions

Your pool or spa isn’t just a service—it’s a lifestyle destination that deserves a bold online presence. At CJ&CO, we design digital marketing strategies that transform your brand into the go-to option for pool care and spa indulgence. Using the latest trends, from SEO and Google Ads to targeted campaigns and conversion optimisation, we help you capture quality leads and make a splash in today’s competitive market.

Custom Marketing Strategy

Our spirited team crafts strategies that shatter the ordinary. We combine cutting-edge tools and insights to help your pool and spa business dive deeper into growth.

  • Accelerate Your Growth

  • High-Octane Strategies

  • Blueprints for Splashing Success

  • Multi-Step Planning & Forecasting

Search Advertising

Capture ready-to-book customers on Google, YouTube, and Bing with our razor-sharp PPC tactics. Our experts harness the latest tools to boost your pool and spa service’s visibility.

  • Results That Make Waves

  • YouTube Ads (Elite-Level)

  • Data-Driven Analysis

  • Multi-Step Planning & Forecasting

Social Media Marketing

We’ve cracked the secret to social media success for pool and spa brands. From boosting engagement to driving bookings, our savvy strategies turn your channels into client magnets.

  • Facebook Ads that Make Waves

  • Instagram Ads that Sparkle

  • TikTok, LinkedIn, Pinterest & more

  • Where Your Customers Dive In

Digital Booking Systems

Watch your appointment bookings and revenue make a splash with our digital marketing techniques. We use the latest trends to turn your online presence into a lead-generation powerhouse.

  • Full-Throttle Growth

  • Our tactics will ruffle your competitors’ feathers (Big Time)

  • WordPress, Wix, Joomla, Squarespace + more

Lead Generation

Generate a steady stream of quality leads for your pool and spa business with our cutting-edge digital strategies. Our experts harness the latest techniques to make your brand shine.

  • Results That Make Waves

  • Next-Level Integrations & Automations

  • Supercharged Landing Pages

  • Integrate Seamlessly with Your CRM

Conversion Rate Optimisation

CRO is the secret sauce for turning visitors into clients. Our experts optimise your website and landing pages to transform casual browsers into booked appointments.

  • Relentless Optimisation

  • Maximise Your Returns

  • Data-Fueled Decisions

  • Spend Less, Score More

Search Engine Optimisation

Become the top result in Google searches for pool and spa services. Our SEO experts leverage the latest techniques to keep your brand at the forefront.

  • Traffic Explosion

  • Conversion Bonanza

  • SEO Growth Hacks

  • Harnessing AI

  • Google Safe

Email Marketing

Discover the secret behind email campaigns that pack a punch. Our experts design powerful strategies to boost bookings and keep your customers coming back.

  • Eye-Popping Designs

  • Boosts Your Returns

  • Data-Driven Decisions

  • We Track Real Results

  • Spend Less, Reap More

Copywriting

Captivate your audience with compelling copy that resonates with pool and spa enthusiasts. Our words dive straight to the heart of your brand, driving engagement and action.

  • High Converting Copy

  • Short Form & Long Form

  • Elevate Your Entire Funnel

Web Design

Transform your website into a conversion magnet for pool and spa clients. Our web design experts create stunning, user-friendly sites that embody your brand’s unique vibe.

  • Results-Driven Design

  • Conversion Machines

  • No Cookie-Cutter Themes

Graphic Design

Our graphic design turns your pool and spa brand into visual magic. We blend creativity with strategy to craft visuals that engage and inspire.

  • Splash-Worthy Digital Impact

  • Pixel-Perfect Print Masterpieces

  • From Business Cards to Billboards

  • Modern & Scalable Formats

Business Coaching

Navigate the unique challenges of the pool and spa industry with guidance from our expert coaches. Our insights combine digital expertise with industry know-how to fuel your growth.

  • Profit-First Attitude

  • Kickass Goals

  • Epic Results Without Extra Spend

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us
google
Mark Anthony Valle
January 17, 2025

CJCO has truly exceeded my expectations. From the very first interaction, it was clear that their commitment to excellence shines through in every aspect of their work. They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic, leaving me thoroughly satisfied. I would like to extend my heartfelt gratitude to Casey, Mits, and the entire team for their outstanding efforts. Hats off to all of you!

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Anneke
January 9, 2025

As an experienced health professional I am a hard sceptic when is comes to quality services. I was pleasantly surprised when Casey and the ever brilliant Mits on his team over delivered on my project with an A+ website design having actively listened to every point I was seeking, providing an efficient, professional and helpful service. This is an A+ grade gem of a business and is highly recommended.

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Elly M
October 29, 2024

Casey, Mits & Team, HATS OFF to the best web developers out there! I could not have asked for a better team to work with, you guys are dedicated to your work and are amazing with your time, consistency effort and love that you pour into what you guys do best! So responsive with communication So Kind and bubbly nature You will know you are in the right hands as soon as you book you appointment with Casey! I am so grateful and thankful for meeting and working with such a great team! THESE GUYS ARE YOUR NUMBER ONE TEAM! THEY ARE GAME ON DONT THINK TWICE! My experience with CJ&Co is far more than 5 Stars DEFINATLY

google
Lexie Collins
September 1, 2024

Casey helped me in designing a logo for my company. He exceeded my expectations. There was a detailed explanation on each part of the design. They are 100% worth the investment. Casey is easy to talk to and very reliable. He told me it can take up to 10 business days for the logo to be made but it took only 2 days! I'm very impressed. I would love for their team to do my website too. Thank you, Casey and the whole team. I'm very grateful for your help.

google
Alec madill
August 23, 2024

Friendly, easy to work with and high quality production of the website. Would recommend.

google
Allan Tomlinson
August 12, 2024

Excellent company to deal with and their web design is incredible. Would use them again and again.

google
rajiv gopal
August 12, 2024

Really happy with the website made by the team at CJ&CO! They met our requirements and actioned any feedback promptly and accurately. Casey was very helpful and informative throughout the process. The quality of the website and design is flawless and would highly reccomend CJ&CO for anyone considering website development.

google
Pam Fitzgibbon
July 26, 2024

I am so grateful to Casey and the crew at CJ&CO. I came to them with major issues and Casey helped me to stay positive. This company is 100% the easiest to deal with and their work is outstanding. I would recommend anyone that comes across this company to don't scroll past without making a call! A++++

google
Monica T
July 9, 2024

Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go and I'd highly recommend Casey and his team to anyone looking for assistance with their digital marketing!

google
Storm Parker
April 30, 2024

We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. Thank you Casey! You and your team are second to none! 🙏

google
Ethan Bardo
February 4, 2024
google
Lee Kirkman
February 4, 2024
google
Stephanie Poma
July 7, 2023

Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond. You can trust on him to do the best for your business in the long run. If you want a marketing agency that is truly experienced and REALLY wants to help you grow your business, pick CJ&CO, you won't regret it.

google
Karen Ceccon
May 24, 2023

I engaged CJ&CO to take on marketing my NDIS business recently. Casey and his team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with CJ&CO in the future!

google
Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

google
Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

google
Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

google
Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

google
Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!