Casey Jones, Head of Marketing at CJ&CO Australia

We're experts in marketing for CrossFit gyms

Digital Marketing for CrossFit Gyms

You're a CrossFit gym owner hustling to pack your classes. You probably googled "Digital Marketing for CrossFit Gyms" and found us. Your gym needs more members and buzz, and we help you to achieve that. Some might label us a marketing agency, but really, we’re the powerhouse that drives a flood of eager new members to your door.

Call (07) 3184 5443

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I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
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Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
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XR Health logo
ShiftCare Logo
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GRS Health
Digital Marketing for the amplify 11 accounting service provider
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Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
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SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
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Health care providers association logo.
Digital Marketing for VAG Consulting

Hey Ma! We're In The News!

As Seen On

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Casey Jones, Head of Marketing at CJ&CO Australia

Marketing Strategies for CrossFit Gyms

Digital Marketing Strategies Proven to Grow Gyms

With a team of 15+ seasoned experts, you can rest assured your gym is in the best hands. Our razor-sharp strategies and relentless drive to generate growth are the secret weapons that set us apart. Prepare to elevate your gym to new heights with CJ&CO.

  • Digital Marketing

  • Advertising

  • Google Ads

  • Facebook Ads

  • Instagram Ads

  • TikTok

  • Social Media Marketing

  • UGC Social Proof

  • Ecommerce

  • Web Design

  • Web Development

  • Copywriting

  • Content Marketing

  • Google Optimisation

  • SEO

  • Landing Pages

  • Graphic Design

  • Photography

  • Videography

  • Email Marketing

  • Shopify

  • WordPress

  • Conversion Rate Optimisation

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

babybub

98% Retention Rate

At CJ&CO, we refuse to see gyms suffer from sluggish lead generation and flat conversion rates. Poor growth? That’s simply not on our watch.

$175
Million+

Reported Client Revenue

5 Stars

5 Star Rated Agency

$
Millions

In Ad Spend

15+
Experts

And Growing Fast!

10,000+

Keywords Ranked On Page #1 of Google

$ Millions

Generated from Email Marketing

Why Us?

  • Kickass Results, No BS

  • A Squad of 15+ Badass Experts

  • 10,000+ Google Page #1 Dominations

  • $175,000,000 Smashed in Client Revenue

You, my friend, are on a mission to pack your gym with a constant flow of new members.

We, the CJ&CO crew, are a band of battle-tested pros with a proven track record – and we’ve got the results to prove it.

Our passion? Gyms like yours. We’re all about crafting knockout outcomes that send your membership numbers soaring. Our squad won’t rest until we’ve built a tailored strategy that drills into your unique goals, maximising every marketing opportunity.

CJ&CO is your go-to partner when you need custom solutions to tackle the ever-changing digital landscape. We’ve earned our stripes by boosting market share, so you can bet we dish out innovative, potent strategies.

And here’s the kicker – when you team up with CJ&CO, you’re not just getting a crew of experts; you’re tapping into the insights and know-how of Casey Jones himself. With direct, no-BS communication, we’re here to guide your gym every step of the way.

Let’s get real. With CJ&CO, say goodbye to being left in the dark. Our team’s ready to field your questions, serve up straight talk, and work shoulder-to-shoulder with you to smash your goals.

Casey Jones, Head of Marketing at CJ&CO Australia

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

It's !

Do you have a plan?

G’day, I’m Casey Jones.

Let me ask you something…

Is your marketing pushing your gym’s ROI as hard as your WODs? Are you confidently racking up new members in every session?

Or are you watching rival boxes fill up while your membership stays flat?

These are tough times for fitness entrepreneurs.

Costs are rising faster than your max lift, digital trends pivot quicker than a box jump, and your marketing must work as hard as your athletes.

Whether it’s oversaturated ad channels or complex member journeys needing constant tweaking,

and marketing teams that are stretched as thin as a jump rope, if you’re nodding along, you’re not alone.

Whether you’re scaling a growing gym, running an established box seeking more punch, or planning to dominate your local CrossFit scene, you’re facing the same challenges.

Maybe your current agency lacks the muscle, or perhaps they vanish faster than a post-WOD protein shake when you call.

Your in-house crew might need expert backup, or your digital efforts aren’t matching your ambitions.

The truth? You’ve probably tried various approaches – multiple agencies, stretched internal teams, a few fancy tools…

You might even have kicked ideas into AI like, “How can we boost our membership numbers?”

But something’s still off.

You’re here because you need more than the ordinary. You need a partner who gets the grind of gym growth, who knows how to boost your market share and align marketing with your goals.

That’s why we do things differently at CJ&CO.

My team of 15+ experts blends raw strategy with on-the-ground tactics.

For some clients, we’re their entire marketing crew. For others, I’m the strategic partner backing up your in-house efforts. And for larger boxes, we’re the specialists plugging crucial gaps.

What sets us apart? We start by understanding your gym’s vibe, your market edge, and your unique selling points. We consider your operational hurdles and, most importantly, your growth goals.

This isn’t about quick fixes or vanity metrics. It’s about sustainable growth and real impact.

If you’re after a strategic, no-nonsense approach, eager to scale proven channels, and seeking digital expertise that truly understands the CrossFit hustle – let’s chat.

And if you’re looking for a team that actually gives a damn, that’s us!

It all starts with an honest conversation about your business.

Look, I can’t promise miracles just from these words. We haven’t met yet, and I’m as curious about your gym’s challenges as you are.

So scroll down, tap that shiny contact button, and reach out.

I’ll be straight with you about whether we can lift your marketing to the next level.

No hard sells. No pressure. Just real talk about what’s possible.

Right now, you have two options: stick with the status quo, or explore a fresh, CrossFit-focused strategy.

The next move is yours.

Last updated

Lead Generation for CrossFit Gyms

Check out the muscle we've added for CrossFit gyms and other clients. Massive SEO gains, leads via Google Ads, Meta, TikTok, email blasts and more.
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We don't work with 'just any gym'.

We don't want 100s of gyms. We only work with a select few that we cherish as much as your toughest PR lift.

Claim Your Spot

Complimentary Growth Evaluation

Only 1 slot remains in !

We'll deep dive into your gym, analyse your competition, and let you know if we can help boost your box. You'll receive actionable insights via video.

Free Marketing Evaluation Form

T&Cs apply. Offer available for select gyms only.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Growth Hacks

How We Grow Gyms

So... you're here. You're a gym owner wanting to see your classes packed and your revenue lifted, and you've got dreams to match those gains.

Facebook Instagram Advertising Results

Unlock the Power of Growth for Your Gym with CJ&CO!

Are you fed up with stagnant membership numbers while rivals flex their success? It’s time to unleash growth with CJ&CO! Our team of experts brings the skills, strategies and raw drive to elevate your gym above the pack.

Say Goodbye to Mediocrity and Hello to Gains

Wave farewell to slow lead generation, poor conversion rates, and flat results. With CJ&CO, you’ll discover a whole new level of growth and success for your gym.

Transform Your Gym with Proven Digital Marketing Strategies

Our squad has a strong track record, powering campaigns for leading brands and niche players alike. But we get equally fired up about propelling small gyms to new heights. We use proven digital marketing strategies designed to transform your box and drive growth.

Join the Ranks of Thriving Gyms with CJ&CO

With a 98% retention rate and millions in client revenue, it's clear why gyms partnering with us are crushing it. Join their ranks with CJ&CO. We’re a nimble, result-driven team growing fast – just like your gym should.

Experience Unmatched Growth with Our Team of Experts

We deliver a full suite of digital marketing services – from targeted advertising and social media buzz, to web design, copywriting, SEO, and email campaigns – all tailored for gym owners. Our team works closely with you to craft a custom plan that tackles your unique challenges and packs your classes.

At CJ&CO, every dollar goes straight to work driving tangible results for growth. Our innovative, results-driven strategies are built to last, ensuring your investment keeps paying off.

Don’t settle for plateauing growth. Team up with CJ&CO and step into a future of packed classes, steady leads, and a gym that truly dominates its market.

Screenshot of million dollar advertising campaigns on Google Ads for a CJ&CO client

Our mates

We partner with leading businesses
and platforms to deliver results.

We’re proud to be partnered with some of the biggest businesses on planet earth. Especially those who look after our planet. We lease servers directly from Google and are always on the hunt for the best tools, platforms and services for our clients.

Facebook partner
Mailerlite
AWS
Google partner
Klaviyo partner
AWS
Google partner
Shopify partners
Mailerlite
Klaviyo partner
Shopify partners
Facebook Partner
Google partner
Mailerlite
Facebook partner
AWS
Shopify partners
What We Do

Complete Marketing Solutions for Gyms

Your gym is your powerhouse, driving growth and drawing in warriors. Commanding a robust online presence with a fearless digital strategy is key to success. Our consulting services design and execute a master plan, leveraging cutting-edge tools and trends to perfect your digital game. From SEO and Google Ads to high-impact campaigns and conversion rate optimisation, we help you stay in the fight in today's competitive arena.

Gym Marketing Strategy

Our relentless marketing gurus craft strategies that power up your gym and smash your goals. We harness the latest trends and tools to ensure your success.

  • Accelerate Your Gym’s Growth

  • High-Octane Strategies

  • Blueprints for Epic Gains

  • Multi-Step Planning & Forecasting

Search Advertising

Hunt down prospects on Google, YouTube & Bing using our cutting-edge PPC tactics. Our experts use the latest tools to help your gym stand out.

  • Results That Pack a Punch

  • YouTube Ads (Elite-Level)

  • Data-Science Analysis

  • Multi-Step Planning & Forecasting

Social Media Marketing

We've nailed the secret to social media ad success. Turning gym feeds from drab to dynamic with our top-notch digital tools, strategies and know-how.

  • Facebook Ads that Crush It

  • Instagram Ads That Rock

  • TikTok, LinkedIn, Pinterest & more

  • Where your future members hang out

Ecommerce

Watch your membership sign-ups and merchandise sales soar with our ecommerce marketing services. Our experts harness the latest trends to give your gym an edge.

  • Full-Throttle Management

  • Sure to Rile Your Rivals (Big Time)

  • WordPress, Custom Builds, and more

Lead Generation

Generate a relentless wave of new members with our specialised digital marketing strategies. Our experts harness the latest techniques to help your CrossFit gym capture quality leads.

  • Results That Pack a Punch

  • Next-Level Integrations & Automations

  • Supercharged Landing Pages

  • Sync with your CRM seamlessly

Conversion Rate Optimisation

CRO is the secret sauce for campaign success. Our experts optimise your online touchpoints to turn visitors into loyal members.

  • Relentless Optimisation

  • Maximise Your Returns

  • Data-Fuelled Decisions

  • Spend Less, Score More

Search Engine Optimisation

Shine in Google search results with our SEO services. Our experts harness the latest techniques to help your gym stand out online.

  • Traffic Explosion

  • Conversion Bonanza

  • SEO Growth Hacks

  • Harnessing AI

  • Google Safe

Email Marketing

Discover how our savvy email campaigns drive engagement and membership for your gym. We use the latest trends to help you hit your targets.

  • Eye-Popping Designs

  • Boosts Your Returns

  • Data-Driven Decisions

  • We Track Real Results

  • Spend Less, Reap More

Copywriting

Captivate your audience with gritty, real copy. Our consultants craft content that cuts through the noise and drives action at your gym.

  • High-Converting Copy

  • Short Form & Long Form

  • Elevate Your Entire Funnel

Web Design

Transform your website into a lean, mean conversion machine with our web design services. Our experts build sites that engage and convert – designed to propel your gym's growth.

  • Results-Driven Design

  • Conversion Machines

  • No Cookie-Cutter Themes

Graphic Design

Our graphic design service creates visuals that pack a punch for your brand. Our experts blend creativity with strategy to deliver compelling designs.

  • Striking Digital Graphics

  • Pixel-Perfect Print Masterpieces

  • From Flyers to Billboards

  • Modern & Scalable Formats

Business Coaching

Navigate your gym’s challenges with insights from our expert coaches. Our consultants bring deep industry knowledge to help your business grow.

  • Profit-First Attitude

  • Kickass Goals

  • Epic Results Without Extra Spend

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us
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Shallon Duck
November 17, 2025

Working with this web designer was an absolute pleasure. The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result — highly recommend!

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Hishaam Tayob
October 29, 2025

Communication. The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

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T S
October 7, 2025

Pure Excellence! I stumbled across CJ&Co after having bad experiences with two developers who promised to deliver my website but fell way short of achieving the vision and quality we wanted. In contrast, CJ&Co were an absolute lifesaver. They understood exactly what our vision and goals were and contributed intelligently to the project. They were very tolerant of my OCD in getting everything perfect and did not fall short of delivering an exceptional piece of work. Right from the very first call, Casey took a genuine interest in learning about the business, asked insightful questions, and added thoughtful ideas that really strengthened the project. Mits, our Customer Success Manager, did a great job as well — always available, proactive, and ensuring everything ran smoothly from start to finish. I highly recommend working with CJ&Co for all your website needs. They not only deliver quality but also make the journey a pleasure.

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Bradley John
July 27, 2025

CJ&CO did an amazing job creating my website

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Zac Hames
July 11, 2025

Working with CJ&CO was nothing short of exceptional. From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

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PALOMA LOCA SI
June 13, 2025

I'm completely impressed with the professionalism and customer services. I feel very confident and satisfied that my web page will have and awesome outcomes. Their staff is not only friendly but also highly skilled

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GreenHaven
June 5, 2025

Great service, fantastic website design and reliable team.

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Vision Supply
May 21, 2025

We had an excellent experience working with Casey and Mits. Their expertise, thoughtful recommendations, and keen attention to detail stood out from the start. They took the time to fully understand the scope of our project, and the final outcome met all our expectations — delivered on time, on budget, and to a high standard. Communication was consistently clear, professional, and impressively prompt. We highly recommend their services!

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Matthew Martin
April 27, 2025

Friendly staff and professional practitioners. Updated and informed along every step, absolute pleasure to work with. top quality result’s, Love it!

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Katana Angelini
April 8, 2025

Amazing team of web developers made the process of creating my first website easy and made exactly what I wanted and needed

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Always All-Ways HCS
March 25, 2025

Amazing team with an amazing vision. Executed the website I wanted masterfully! Would definitely recommend them to all small business owners looking to make a statement online

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Mark Anthony Valle
January 17, 2025

CJCO has truly exceeded my expectations. From the very first interaction, it was clear that their commitment to excellence shines through in every aspect of their work. They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic, leaving me thoroughly satisfied. I would like to extend my heartfelt gratitude to Casey, Mits, and the entire team for their outstanding efforts. Hats off to all of you!

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Anneke
January 9, 2025

As an experienced health professional I am a hard sceptic when is comes to quality services. I was pleasantly surprised when Casey and the ever brilliant Mits on his team over delivered on my project with an A+ website design having actively listened to every point I was seeking, providing an efficient, professional and helpful service. This is an A+ grade gem of a business and is highly recommended.

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Elly M
October 29, 2024

Casey, Mits & Team, HATS OFF to the best web developers out there! I could not have asked for a better team to work with, you guys are dedicated to your work and are amazing with your time, consistency effort and love that you pour into what you guys do best! So responsive with communication So Kind and bubbly nature You will know you are in the right hands as soon as you book you appointment with Casey! I am so grateful and thankful for meeting and working with such a great team! THESE GUYS ARE YOUR NUMBER ONE TEAM! THEY ARE GAME ON DONT THINK TWICE! My experience with CJ&Co is far more than 5 Stars DEFINATLY

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Lexie Collins
September 1, 2024

Casey helped me in designing a logo for my company. He exceeded my expectations. There was a detailed explanation on each part of the design. They are 100% worth the investment. Casey is easy to talk to and very reliable. He told me it can take up to 10 business days for the logo to be made but it took only 2 days! I'm very impressed. I would love for their team to do my website too. Thank you, Casey and the whole team. I'm very grateful for your help.

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Alec madill
August 23, 2024

Friendly, easy to work with and high quality production of the website. Would recommend.

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Allan Tomlinson
August 12, 2024

Excellent company to deal with and their web design is incredible. Would use them again and again.

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rajiv gopal
August 12, 2024

Really happy with the website made by the team at CJ&CO! They met our requirements and actioned any feedback promptly and accurately. Casey was very helpful and informative throughout the process. The quality of the website and design is flawless and would highly reccomend CJ&CO for anyone considering website development.

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Pam Fitzgibbon
July 26, 2024

I am so grateful to Casey and the crew at CJ&CO. I came to them with major issues and Casey helped me to stay positive. This company is 100% the easiest to deal with and their work is outstanding. I would recommend anyone that comes across this company to don't scroll past without making a call! A++++

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Monica T
July 9, 2024

Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go and I'd highly recommend Casey and his team to anyone looking for assistance with their digital marketing!

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Storm Parker
April 30, 2024

We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. Thank you Casey! You and your team are second to none! 🙏

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Ethan Bardo
February 4, 2024
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Lee Kirkman
February 4, 2024
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Stephanie Poma
July 7, 2023

Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond. You can trust on him to do the best for your business in the long run. If you want a marketing agency that is truly experienced and REALLY wants to help you grow your business, pick CJ&CO, you won't regret it.

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Karen Ceccon
May 24, 2023

I engaged CJ&CO to take on marketing my NDIS business recently. Casey and his team have been incredibly positive in their approach and patient with my endless questions. I'm looking forward to working with CJ&CO in the future!

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Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

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Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

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Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

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Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

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Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!