![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]

The 2023 Gartner CMO Spend and Strategy Survey brings critical insights for digital marketers, revealing the shifts in CMOs’ priorities and the implications for the future of search engine optimization (SEO) and paid search investments. Examining the strategies and concerns of more than 400 marketing leaders across North America and Europe, the survey offers valuable data to guide marketing efforts in the digital age.
A key finding from the survey is that many CMOs plan to reduce their investments in paid search advertising (26%) and SEO (20%). Interestingly, despite the reduced investment, 40% of CMOs plan to increase their investment in paid search advertising. This reflects the robust outlook for search advertising, which is expected to reach $110 billion in the United States by the end of 2023.
In terms of SEO, 46% of CMOs plan to increase their budgets in 2023, emphasizing the enduring value of search optimization within digital marketing. With the growing importance of high-quality content and user experience for SEO success, search strategies must be versatile and adaptive to stand out in the increasingly crowded online ecosystem.
Meanwhile, social advertising, digital video advertising, and influencer marketing are all seeing a surge in investment, with 53% of CMOs planning to allocate more resources to social advertising. Conversely, only 14% of CMOs are planning to decrease spending in this area. The enhanced investment in digital video advertising and influencer marketing further emphasizes marketers’ focus on engaging content and social media as prime channels for consumer outreach.
The importance of search marketing in driving visibility, brand awareness, leads, revenue, and profit for brands cannot be overstated. Both organic SEO and paid search strategies are critical components of an effective digital marketing mix. As the landscape evolves, it is essential to adopt an integrated approach that combines the strengths of both SEO and PPC initiatives, tailoring strategies to individual business needs and audience behavior.
However, CMOs are not without their concerns. A significant 71% believe they lack the budget necessary to execute their 2023 strategies effectively. This highlights the need for marketing leaders to make informed decisions on where to allocate their resources for maximum impact.
The Gartner 2023 CMO Spend and Strategy Survey involved 410 CMOs and marketing leaders across various industries and company sizes, from North America and Europe. The research was conducted in March and April 2023 to ensure the most up-to-date and relevant findings.
In conclusion, the Gartner CMO Spend and Strategy survey offers valuable insights on shifting priorities and evolving trends in digital marketing. SEO and paid search investment trends reflect the ever-changing landscape and demands for an adaptive, integrated approach to online marketing. As CMOs navigate budget constraints and the ever-changing digital world, keeping abreast of industry trends and consumer behavior is essential for making strategic decisions that drive business success.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.