Digital Marketing Case Studies

1. 

   01 Home services

   Westy’s Pressure Washing

   What we did: Branding, Website design, Landing pages

   A pressure cleaning business lives or dies on trust: homeowners want to see the work and hear from past customers before they let anyone near their driveway. Westy’s needed an online presence that matched the quality of its work.

   We created the branding and a conversion-focused website, including a landing page built to turn local searches into quote requests, and a reviews page that puts customer feedback front and centre, so the proof does the selling before the first phone call.

   Delivered outstanding results. Super helpful and outstanding with his communication.

2. 

   02 Audio retail

   The Real Music Company

   What we did: Branding, Website design, Full-service marketing

   Audio retail is a considered purchase: buyers research for weeks, compare prices across stores and wait for a sale. The Real Music Company needed a brand and a store that looked as good as the gear it sells, and marketing that caught people at the moment they were ready to buy.

   We supported the business with branding, a new website and full-service marketing, including the creative for major sales events like Black Friday, when a retailer’s whole year can turn on a few big trading days.

3. 

   03 Audio visual retail

   The Audio Tailor

   What we did: Branding, Ecommerce, Full-service marketing

   The Audio Tailor sells high-end audio visual gear to buyers who know exactly what they want and will shop around to get it. A full-service client since November 2023, it relies on us for the brand, the store and the campaigns.

   We built the branding and an ecommerce experience, and run the ongoing marketing, from the online store through to Black Friday campaign creative. The aim is simple: be the store people think of first when they’re ready to upgrade.

   Your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike.

4. 

   04 Audio visual retail

   Sydney Hi‑Fi Mona Vale

   What we did: Branding, Website design, Landing pages, Email marketing, Full-service marketing

   A specialist hi-fi store on Sydney’s Northern Beaches, competing with big-box retailers and online marketplaces on every product it stocks. It has been a full-service client since December 2023.

   Our work covers branding and website updates, campaign landing pages that match each promotion, email marketing that keeps past buyers coming back, and the sale creative for events like Black Friday. One team plans the offer, builds the page and sends the email, so every piece says the same thing.

5. 

   05 Music retail

   Stash Records

   What we did: Website design, Google Ads, Meta ads, Email marketing

   Stash Records sells vinyl records, CDs and affordable record players online, which means competing for attention with every other music retailer in the country.

   We built the website and run the channels that bring shoppers back to it: Google Ads for people searching for a specific record or player, Meta ads to reach collectors who don’t know the store yet, and email marketing, from newsletter sign-ups to Black Friday sale campaigns. Because the same team manages the store and the ads, we can see which campaigns actually turn into orders.

6. 

   06 Allied health

   Speech Clinic

   What we did: Branding, Website design

   Speech Clinic supports children and their families. Like most allied health practices, its growth depended on parents finding it on Google and trusting it enough to get in touch.

   We delivered the branding and a new website built to turn searches from local parents into enquiries. See how we approach allied health marketing. The result, in the owner’s words, is more organic enquiries than the practice can take on.

   CJ&CO have single-handedly grown my business. We’re now turning away $60,000 every week in organic leads. Because, we just don’t have the capacity.

7. 

   07 Allied health and NDIS

   SLCN

   What we did: Branding, Ecommerce, Full-service marketing

   Speech Language and Communication Needs Australia (SLCN) supports children with communication needs. It came to us in July 2023 for full-service marketing: a brand, an online store and campaigns to bring in new families.

   We built the branding and the online store and ran the marketing behind it (more on how we approach NDIS marketing). The owner’s verdict: steady growth, to the point of hiring more staff to keep up.

   CJ&CO has helped me to steadily gain clients so much that I’m now looking at taking on additional staff to meet the demand.

8. 

   08 Furniture retail

   OFO Outdoor Furniture

   What we did: Branding, Website design, Full-service marketing

   OFO sells stunning, highly reviewed outdoor furniture, the kind of product people browse for weeks before they buy. It has been a full-service client since December 2022, and it still is.

   We handle the branding, the website and the marketing that keeps the range in front of buyers through the seasons, from the first browse to the final order. Long partnerships like this one are why our retainers have no lock-in contracts: clients stay because the work keeps paying for itself. More on how we run ecommerce marketing.

9. 

   09 Allied health

   Northside Speech Pathology

   What we did: Branding, Landing pages

   A children’s speech pathology practice needs parents to find the right service quickly and feel confident picking up the phone.

   We created the branding and a full landing page with clear service sections, icons and photos that make it easy for parents to find what their child needs and get in touch. We still host and look after the site today, so it stays fast, secure and up to date without the practice having to think about it.

10. 

    10 Occupational therapy

    MLEA

    What we did: Branding, Website design

    MLEA’s work includes medicolegal occupational therapy, a specialist field where the audience is lawyers and insurers as much as clients, and the brand has to look as credible as the reports it produces.

    We delivered the branding and a new website design that explains the services clearly for both audiences and presents the team as the experts they are.

Three client dashboards

• Email platform: ecommerce performance

  

  $110,168 USD from email campaigns

  Email campaigns for an ecommerce client generated 110,168.70 USD in revenue across 48 orders.

• Google Ads: cost per conversion

  

  $6.01 per conversion

  A lead generation campaign pointed at a CJ&CO landing page turned $1,124.26 into 187 conversions at a 32.35% conversion rate, including 67 calls from the website and 51 contact form submissions.

• Google Ads: conversions

  

  682 conversions at $7.06 each

  A Google Ads account spent $4,815.63 for 682 conversions at a 32.38% conversion rate: 290 phone calls, 249 calls from the website and 187 contact form submissions.