Data Science is simply, this ability. Data Science allows you to do exactly that - it makes sense of your data and turns it into actionable recommendations that we 'mere mortals' could never have analysed, guessed or imagined.
Data science can be an incredibly powerful tool in the modern business' arsenal. The basics of it are simple - given a large amount of data, you will find patterns and relationships between different variables in the data. This allows us, as Marketers, to leverage the power of data-driven marketing; with the veracity of Big Data Analytics, we can truly understand your customers and your data in a way that was never possible before.
When marketers (like us) are able to do this, it breaks down the barriers throughout the entire marketing process.
With big data at our fingertips and a data scientist on our team who works with our performance marketers, we can now analyse, test and predict changes on a whole other level.
It's safe to say. I'm very excited about this new capability here at CJ&CO.