How to Choose the Best SEO Company for Your Business

Last Updated

How to Choose the Best SEO Company for Your Business

Choosing the SEO company for your business can be a daunting and challenging task. There are so many SEO companies out there; how do you know which one is best? SEO services will differ in price, strategy, and marketing expertise. It's important to clearly understand what SEO services you want before choosing an SEO company. In this blog post, we'll discuss how to find the best SEO company for your business! Before we dive into that, let's clear some basic concepts.

Why do you need SEO services?

SEO services help increase your website's visibility so that it ranks higher in search engines like Google. SEO companies will optimize your site and content for specific keywords related to what you offer as a business or individual. SEO is vital, especially if you want people to find information about products/services quickly online while searching on their mobile devices or desktop computers. SEO services can help with your customer acquisition efforts since more people will visit your website and consider purchasing products/services from you if it ranks in the top search results.

What does an SEO company do?

An SEO firm will collaborate with you to develop an organic marketing plan that expands your online presence and traffic in search engines like Google and Bing. SEO companies provide a range of different services that include On-Page, Off-Page, and Technical SEO. To rank higher in search engines, a reputable SEO firm will follow the Google Webmaster Guidelines to develop strategies that concentrate on enhancing your website's performance and traffic.

How much do SEO companies charge?

The cost of SEO campaigns varies depending on various criteria, such as your company category, the degree of competition, your target audience, and where you want to target your business. SEO services can cost anywhere from a few hundred to tens of thousands depending on the SEO company you choose. SEO companies that charge more are most likely offering high-quality SEO services than cheaper providers. However, before you decide to employ them, you'll need to verify them on some criteria.

How much do they spend on SEO?

There are several places where your money will be spent. SEO companies need to invest money into SEO tools like Moz, Ahrefs, and Majestic SEO. They will also require a budget for hiring staff such as content writers and copywriters so that they can create amazing SEO-optimized

content for your website. On top of this, the SEO company you choose may have its marketing team because your SEO company is also competing against other SEO companies to rank higher in the search engine results.

Are SEO companies worth it?

It all depends on the SEO company you choose and your business goals. SEO companies can be expensive, so it's important to find a reputable, experienced, transparent agency with its process/tactics and provide a return on investment (ROI).

How to choose the best SEO company?

There are several ways to find an SEO company, but one way is by researching online and finding companies in your area or region that offer what you need. It would be best if you also looked for reviews about different SEO companies, so you know their reputation within the industry before choosing which ones to contact. Once you've selected some potential candidates, it's important to ask them questions regarding their strategies, pricing, how they will go about improving search engine visibility for your website content, and keywords related to your business niche(s).

Criteria for the best company will vary depending on what business category and target market you have. For example, local small businesses may choose an SEO Company that focuses on local SEO compared to national or international SEO companies.

Things you should consider while looking for the best SEO Company to hire are:

Company Website

What is their design like? Does it look professional and trendy or outdated and dull? SEO Company websites should always be well-optimized for SEO. If you want to hand over your website's content to the SEO company, check theirs first.


Check if they are ranking for their own desired keywords because if they are not ranking for their business keywords, there is a higher chance that they won't be able to rank your website.

How To Choose The Best Seo Company For Your Business Best Seo Company

Client List

A competent SEO business won't hesitate to show you a list of clients/past projects it has worked with in the past so you can see how many SEO clients they have serviced in the past and if the SEO Company has met or exceeded its client's expectations. Check if they were able to rank their websites.


Before hiring an SEO company, it's important to research online reviews. The more time they have spent providing successful SEO campaigns in your industry, the better results you will see down the line!

Reputation is one of the most important criteria to consider when choosing an SEO company for your website. Ensure that you hire SEO companies with reputable online reviews and customer testimonials since they will be handling all aspects of your business's digital marketing campaign.

SEO Strategy

Make sure their strategy covers all aspects (On-Page, Off-Page, and Technical SEO) of the SEO campaign for your website. The best SEO strategy considers keyword research to optimize content around those keywords, improve page speed, the layout structure, image optimization, link building, etc. In addition to this, the SEO company follows industry best SEO practices & SEO guidelines such as Google Webmaster Guidelines, SEO-friendly onsite and off-site optimizations.

SEO services you should expect from an SEO company

SEO companies usually offer various SEO services that focus on improving your website content, structure, and reputation to rank it better in search engines. Some common examples of these SEO services are:

On-Page Optimization

This includes optimizing page titles and Meta descriptions for every web page to improve click-through rates (CTR). It also involves keyword research where keywords related to your products/services will be placed into each webpage's content, as well as internal linking between pages to get more SEO juice flowing around your website.

Off-Page Optimization

Off-page SEO is the process of improving a website's link popularity by getting authority links from other high-ranking websites to improve SEO rank in search engines such as Google, Yahoo, and Bing. This also involves social media marketing strategies where SEO companies will create profiles for you on industry-leading social networks like Facebook & Twitter, which can help increase brand awareness through likes, shares, and retweets.

Technical SEO

An essential part of technical SEO optimization is making sure that each web page loads fast. Google has its speed checking tool called "PageSpeed Insights", make sure your website is in the green zone.

It also involves companies making sure your website is mobile responsive (easily accessible on smartphones), and relevant schema is applied on pages & posts.



To determine which SEO company is best, you need to know your needs and the company's strengths. It would help if you asked yourself a few questions about where the company will focus its efforts and your specific needs.

The key questions to ask yourself are:

· How long has the company been around?

· What is the company's reputation?

· What are your long-term objectives?

· Does this company have the capacity to achieve the results?

· What kind of services does the company specialize in?

· Most importantly, Can you afford the price?

The SEO process is a complicated and mysterious one. It's not always easy to know which SEO company will provide the best results for your business, especially if you are new in this field of marketing. But if you check companies on the criteria mentioned above, I am sure you will find your dream SEO company.

Learn More: Australian Marketing Agency

Still, have a query? Leave us a comment below!


Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals. 

- Casey Jones
Contact Us

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.


CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.


I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design 16 December 2021

I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you!

Jen 4 September 2021

Within a very short amount of time, the leads coming in the door were AMAZING!


My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard 21 May 2021

After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back.

Jane L 16 March 2021

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W 6 August 2019
chevron-downarrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram