In today’s competitive landscape, restaurants, cafes, and other venues are constantly seeking innovative ways to enhance customer experiences. Google Maps’ Immersive View intends to elevate these indoor experiences by using advanced machine learning and computer vision to generate digital models of real-world environments.
Immersive View leverages Neural Radiance Fields (NeRF) for 3D reconstruction and novel view synthesis, revolutionizing the way we perceive indoor spaces digitally. NeRF is instrumental in establishing realistic, multi-dimensional reconstructions within a neural network, giving users a visually accurate representation of various venues.
The development of a reliable user-facing product that utilizes real-world data comes with its fair share of challenges. Consistent reconstruction quality and user experience across different venue types, safeguarding privacy by eliminating personally identifiable information, capturing high-quality reconstructions with minimal effort, and ensuring accessibility for mobile users are all essential to the process.
Creating NeRFs involves several key steps. To begin, high-quality photos of the indoor space are captured using DSLR cameras, adhering to optimal configurations to ensure accurate representation. Next, image processing techniques are employed to reconstruct the scene, preserving both quality and user experience within any venue. Finally, the reconstructed models are embedded as interactive 360° videos that follow curated flight paths, simplifying navigation and maintaining compatibility with mobile devices.
The Seafood Bar in Amsterdam serves as a prime example of NeRFs in action within Immersive View. The technology enables customers to embark on a virtual walk-through, accurately depicting the restaurant’s ambiance, layout, and design. This virtual experience gives potential patrons an honest sense of what to expect when visiting the establishment in person.
By utilizing NeRFs and Immersive View, businesses can offer their customers engaging and realistic indoor experiences like never before. This immersive representation of venues not only enhances customer experience but also significantly influences users’ decision-making process when selecting an establishment. In turn, Google Maps’ Immersive View stands as a catalyst for driving customer satisfaction while fueling innovation, mobility, and accessibility for all.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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