Microsoft, a name synonymous with tech innovation, has rolled out its Logo Extension pilot in open beta, worldwide. A promising development for advertisers, it gives them the leverage to bring brand visibility within the native ad experience on Bing, one of the world’s most widely used search engines. This breakthrough initiative facilitates the display of a logo next to the brands’ ads, enabling consumers to associate a recognizable identity easily.
Recognition tie-up through visuals makes it easier to build customer trust. By displaying a logo along with the ads, brands have a compelling platform to showcase their identity explicitly. It underscores the brand distinctiveness on the advertising canvas of Bing. The importance of brand recognition is widely documented and directly linked to the number of clicks and conversions a website sees. With Microsoft’s Logo Extension, advertisers on Bing have a shot at maximizing these metrics.
Setting it up is straightforward, thanks to the user-friendly interface Microsoft provides. Advertisers should navigate through the ‘All Campaigns’ tab – next, they will need to click on ‘Ads & Extensions’ and subsequently to ‘Extensions.’ From here, users have the ability to associate their extension at the desired level whether it’s Account, Campaign, or Ad Group. After this, ‘Logo Extensions’ should be selected from the extension dropdown menu.
Up next, creating a new Logo Extension is essential. To do this, businesses will need to upload their business logo. Following this step, users should then input their business name and the domain name for the corresponding business website. After performing a review to check the accuracy of all entered details, advertisers can save and stage their new extension.
Microsoft has some specific stipulations for the logo uploads. The aspect ratio should be 1:1, and the accepted file types include PNG and JPG. The file sizes should not exceed 5120 KB, and the minimum resolution for a logo is set at 128 x 128 pixels. For improved visual quality, Microsoft recommends a resolution of 1200 x 1200 pixels.
Adding expert insights into the mix, Microsoft’s Global Programmatic Evangelist, Daniel Godoy, has shared some valuable insights on the roll-out process. Godoy highlights Microsoft’s commitment to tracking and enhancing user experience through and after the roll-out process. Additionally, he advises advertisers to seize the opportunity as the absence of a logo extension will make their ads blend with the fray, rather than stand out.
As we conclude, it’s noteworthy that Microsoft has published a comprehensive guide to Logo Extensions. This serves as a step-by-step instruction manual for businesses, helping them take full advantage of this new and exciting feature. Accelerating brand visibility and enhancing campaign performance, Microsoft’s open beta logo extension is undoubtedly a feather in the cap for advertisers on Bing. Don’t miss the opportunity to leave a lasting visual impression on your customers – get those logos uploaded!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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