Master Your SEO & PPC Playbook: SMX Advanced Online Event Unveils Cutting-Edge Insights & Strategies from Industry Titans

SMX Advanced Online Event Unveils Cutting-Edge Insights & Strategies from Industry Titans

With the constantly evolving landscapes of SEO and PPC marketing, it is crucial for marketers to stay updated with the latest developments and expand their repertoire of strategies. Enter SMX Advanced, an online event designed to cater to the needs of SEO and PPC marketers, offering them invaluable insights and opportunities to improve and succeed. The event is scheduled to take place on June 13-14, 2023, featuring an impressive line-up of speakers from the industry.

Agenda Overview: A Goldmine of Information

SMX Advanced promises to be an engaging event, boasting over 60 sessions, keynotes, live Q&As, and meetups. The attendees will have the privilege of learning from senior marketers belonging to renowned companies like Google, Microsoft, and Shutterstock. The topics covered range from Expertise, Authoritativeness and Trustworthiness (E-A-T), Responsive Search Ads (RSAs), generative AI, and Performance Max (PMax) to algorithm updates, Google Analytics 4 (GA4), and beyond.

Key Sessions: A Sneak Peek

While every session at the event promises to be insightful, here are some sessions that you definitely wouldn’t want to miss:

1. Revolutionize your PPC game with GPT

• Speaker: Frederick Vallaeys, Co-founder & CEO, Optmyzr
  Learn how to leverage Generative Pre-trained Transformers (GPT) to enhance your PPC strategies and stay ahead of the competition.

1. Generative AI and the future of SEO: A panel discussion

• Speakers: Dave Davies, Awareness Team Lead, Weights & Biases, and Britney Muller, SEO consultant
  Explore the role of Generative AI in the future of search engine optimization and how it can transform the way we approach SEO.

1. Using AI chatbots to 10x your keyword research

• Speaker: Aleyda Solis, International SEO Consultant and Founder, Orainti
  Discover how to utilize AI chatbots to revolutionize your keyword research and build smarter campaigns.

1. Exploring recent major Google algorithm updates and preparing for what’s next

• Speaker: Glenn Gabe, SEO Consultant, G-Squared Interactive
  Demystify past Google algorithm updates and learn how to prepare for upcoming changes.

1. Enhancing content writing with AI: Opportunities and challenges

• Speaker: Connor Carreras, Sr. Director of Digital Customer Success, Conductor
  Delve into AI’s role in content writing and how to navigate the associated opportunities and challenges.

1. Using ChatGPT to drive technical SEO

• Speaker: Eric Enge, President, Pilot Holding
  Learn how to harness the power of ChatGPT in optimizing technical SEO aspects to gain an edge over competitors.

1. GA4: Avoid configuration pitfalls and rethink reporting

• Speaker: Kayle Larkin, CEO, Larkin SEO LLC
  Unlock the true potential of GA4 with proper configuration and efficient reporting mechanisms.

1. Increase SERP visibility with structured data and schema testing

• Speaker: Tanner Zoromski, SEO Manager, Merkle Inc
  Master structured data and schema testing to improve your search engine ranking and visibility.

1. CTV’s halo effect: A PPC and SEO marketer’s superhero origin story

• Speaker: Ali Haeri, SVP of Marketing, MNTN
  Uncover the connection between connected TV (CTV) and the halo effect on PPC and SEO marketing.

Additional Perks of SMX Advanced

Aside from the plethora of knowledge within the sessions, SMX Advanced offers free on-demand access, ensuring that you can revisit the material as needed. With topic-driven discussion groups and personalized certificates of attendance, the event is designed to provide an exceptional learning experience.

Secure Your Spot and Compete for Industry Recognition

Don’t miss out on this opportunity to learn from the best in the industry. Secure your free All Access pass and prepare to gain a wealth of knowledge. Additionally, don’t forget to enter the 2023 Search Engine Land Awards for a chance to boost morale, attract new business, and solidify your place in the industry.