The local search ecosystem is centered around Google Search Labs and includes a web of tools, platforms, and techniques. Google’s Search Generative Experience (SGE) is a significant development that has introduced a 5-pack of search results, truncated Local Finder, and various UX challenges. Understanding SGE’s impact on local search is crucial.
Google introduced a dedicated form for recovering missing reviews since 2022. Reviews are essential for shaping a local business’s reputation and attracting potential customers. Proactive management and minimizing review loss should be a priority.
Optimize Google Business Profile
Ensure complete Google Business Profile with relevant information, accurate categories, and high-quality geotagged images.
Build Local Citations
Generate consistent NAP mentions across various online platforms and explore niche and geo-specific directories.
Create and Optimize Local Content
Target local keywords in content creation, publish posts on Google Business Profile, and create localized blog content.
Utilize Schema Markup
Implement LocalBusiness schema, including information such as NAP, opening hours, and pricing details.
Encourage and Manage Customer Reviews
Request reviews from customers, respond to feedback, and use the Google form to recover missing reviews.
Build a Localized Link Profile
Acquire links from local businesses, events, resource pages, and news outlets, and engage in local community and business networks.
Use tools such as Google Analytics, Google Search Console, and local rank trackers to monitor performance and identify areas for improvement.
Note: Continually optimizing local SEO efforts will help companies attract more customers and sustain their growth in an increasingly competitive environment.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
