Bob Wolfley’s journey began with a passion for creative writing, ignited during his early days on MySpace. His flair for crafting captivating narratives propelled him toward a degree in advertising and the inception of “The Traveling Unicorn” – an Instagram account that skyrocketed to fame. As Bob’s career began to take center stage, he made the conscious decision to step back from his whimsical social media project in pursuit of professional success.
In 2012, Bob secured a job as Customer Experience Specialist at MeUndies, an up-and-coming brand shaking up the world of comfort wear. His tenacity and enthusiasm saw him rise the ranks, becoming the company’s first Social Lead and Brand Manager. Emphasizing the importance of disruption as a way to evolve, Bob embraced roles at Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Currently, he serves as the Director of Social Media and Partnerships at Flock Freight, where his innovative spirit continues to thrive.
Bob’s belief in pushing boundaries is evident in his work; his collaboration with Steve Burns on the “Define Your Load” campaign earned Flock Freight a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. This accolade speaks to the duo’s courage to take risks and present fresh, disruptive concepts to the industry.
As a social media expert and visionary, Bob predicts that each generation will develop and gravitate toward its own social media platform, creating a diverse ecosystem that caters to the specific needs and preferences of different users. With platforms like Instagram, Facebook, and TikTok defining their respective age groups, he envisions a dynamic future with more distinctive platforms emerging, changing the way we communicate and share content.
Bob fondly recalls the Traveling Unicorn’s first moment of Instagram fame – a video of the beloved mascot devouring chips and Cheetos landed on the Explore page, garnering waves of engagement and delight from eager followers.
Open to embracing groundbreaking technology, Bob is particularly interested in artificial intelligence as a catalyst for transformative marketing strategies. As tools and systems evolve, he understands that incorporating these advancements is crucial to fostering innovation within his work.
Bob Wolfley’s inspiring journey – from an enthusiastic creative writer to an industry disruptor – underscores the importance of seizing change and taking calculated risks in driving personal growth and shaping brands. As his meteoric rise through the ranks continues, the creative maverick demonstrates that daring to challenge the conventional paves the way for a world that embraces new ideas and perspectives with open arms.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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